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Average new-vehicle transaction price hits a whopping new peak in December

Elevated prices for products and higher borrowing rates led to record high transaction prices for new vehicles in December, with the average cost in the U.S. rising to a record $49,507, according to data from Kelley Blue Book released today. The report notes that ATPs — average transaction prices — have climbed above suggested retail prices — MSRPs — for more than a year. Sales volumes were up in December on a year-over-year basis by more than 5%, a situation Kelley attributed to improved supply. Overall sales for 2022, however, were off 8% year over year. “The transaction data from December clearly indicates overall prices showed no signs of coming down as we headed into year-end,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Luxury prices fell slightly in December, but non-luxury transaction prices were up. Truck sales were particularly strong last month, and with many trucks selling for more than $60,000, a new record was all but inevitable.” Industry analysts claim the most obvious headwinds in the new car market are generated by higher interest rates, forced by the Federal Reserve's rate hikes intended to tame inflation, and by generally limited inventory. A recent report from J.D. Power showed that the average monthly payment for a new vehicle loan in December was $718, up $47 from a year ago. But 16% of consumers in December took out loans with monthly payments of over $1,000. Consumers think vehicles, and electric vehicles especially, are way too expensive. Fortunately, manufacturersÂ’ incentives, all but extinct in the past two years, are returning, especially in the electric-vehicle and luxury market, the Kelley data suggest. Plus, "With the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles,” Rydzewski said. Non-luxury brands, such as Honda and Kia, showed particularly strong performance in December, with the average price paid at $45,578 — a record high and an increase of $994 month over month. Meanwhile, the average luxury buyer paid $66,660 for a new vehicle last month. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% to 6.5% over sticker price. But luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength with some discounting in effect, selling 1% or more below MSRP in December, according to the survey.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

F1 title fight gets closer | 2016 US Grand Prix recap

We ran into an old friend at the US Grand Prix: an on-form Lewis Hamilton. Reliability and proper clutch actuation helped the Mercedes-AMG Petronas driver resurrect the kind of performance we haven't seen since July at the German Grand Prix. After demolishing the previous qualifying record around the Circuit of the Americas, he put the field in his mirrors as soon as the lights went out, was never bothered by anyone behind, and crossed the finish line 4.5 seconds ahead of teammate Nico Rosberg. The drive was exactly what Hamilton needed to keep his molecule-thin Championship hopes alive. Rosberg, however, did exactly what he needed to do as well by finishing second. The German had a sketchier path to the checkered flag than Hamilton, getting pushed back to the third at the start by Red Bull's Daniel Ricciardo. Worse, Ricciardo appeared to have the pace to keep Hamilton honest ahead and hold Rosberg behind. Red Bull and Mercedes matched one another's pit stops, and it was clear the German would need more help to pass the Aussie. Rosberg didn't have to make his own luck, Ricciardo's teammate Max Verstappen made the luck for him. Ricciardo pitted on Lap 26, ceding second position on track to Rosberg. On Lap 30, Verstappen's gearbox failed while headed down the back straight. The Dutch teenager said the team told him to try to get the car back to the pits, so he dawdled through a few corners before following more team orders to pull over and park. Verstappen's parking spot and bad gearbox meant marshals couldn't push the car off the track, they needed to use a crane. That brought out a Virtual Safety Car, slowing the whole race down and allowing Rosberg to run a longer stint while losing less time on old tires. When the German came in for new tires on Lap 31 he emerged ahead of Ricciardo, and they ran that way to the end of the race, much to Ricciardo's disappointment. Sebastian Vettel claimed fourth for Ferrari, a placing perhaps due only to Verstappen and Kimi Raikkonen retiring from the race. An otherwise anonymous weekend for the scuderia called attention to itself on race day when Raikkonen had to call it a day after a botched pit stop, and Vettel couldn't make any impression on the teams ahead. Fernando Alonso rode home to a brilliant fifth for McLaren. During the first stint while rummaging around outside the top ten, the Spaniard complained about his lack of pace. By Lap 15 Alonso was tenth, on Lap 34 he was eighth.