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Mercedes-Maybach GLS Edition 100 layers on the opulence

The Mercedes-Maybach S-Class Edition 100 was revealed yesterday, but it wasn’t the only new Maybach product to come out. No, in addition to the S-Class, Mercedes took the wraps off the Mercedes-Maybach GLS Edition 100. We didnÂ’t have the details for the SUV version right away, but we have them now. None of those details are all that surprising, though. The GLS Edition 100 is built to celebrate the same Maybach centennial milestone as the S-Class, and its appearance is essentially a copycat of the sedan. The one key difference versus the sedan is the number of cylinders under the hood. Mercedes puts its V12 in the S-Class, while the GLS soldiers on with the V8. Let the tears made of money flow for the lack of the additional four cylinders. At least everything else is largely equivalent. The GLS Edition 100 gets painted in the same Designo Crystal White and Silver Grey Pearl two-tone paint scheme. YouÂ’ll find the “Edition 100” Maybach logo on the D-pillar of the GLS. Plus, the logo makes another appearance on the stunning forged grey wheels. The interior of the GLS Edition 100 is also similar to the S-Class, in that itÂ’s finished with a special leather design that is also two-tone in nature with Crystal White and Silver Grey Pearl hides. Everybody who buys one of these Edition 100 cars gets a unique branded car cover and a special case meant to store keys and the carÂ’s paperwork. Pricing isnÂ’t detailed, but Mercedes says Edition 100 cars will be at dealers at the start of 2022 — orders will be taken in the fourth quarter of this year. Related video:

Mercedes surprised Hamilton with this steering wheel message

Lewis Hamilton had much to celebrate at the end of the Abu Dhabi Grand Prix this past weekend. Not only did he win the race in commanding form (the 33rd in his career to make him the fifth most successful in Formula One history), but he also scored enough points (double on the season finale this year) to outpace his teammate and chief rival to win the world championship. Having already been crowned champion in 2008, that makes him one of only sixteen drivers to have won multiple world titles. It's a point his team at Mercedes didn't want him to miss, so on the cool-down lap at the end of the race, his pit crew radioed him the message "default 44" – an instruction that triggered this image to appear on the display in the middle of his steering wheel. Apparently Lewis, with plenty else on his mind (like getting his car back to the parc ferme in one piece and with enough fuel), didn't notice what was flashing in front of him. Superimposed, as you can see, over an image of Hamilton as a young lad still in karts is Lewis' name alongside those of the other two-time world champs: Jim Clark, Graham Hill, Emerson Fittipaldi, Alberto Ascari, Fernando Alonso and Mika Hakkinen. (Never mind those who've scored more than two titles.) Intriguingly, Hakkinen is the only other one among them to have won either of his titles under Mercedes power like Lewis did, though Fangio won two of his five titles motivated by Benz engines.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.