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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Mercedes-Benz launching midsize pickup by end of decade

The pickup is about to get a rethink from Germany. In a rather surprising announcement, Mercedes-Benz says that it's planning to have a midsize truck on the market before the end of the decade. Before you get too excited to drive a pickup with the brand's famous star on the grille, there's some disappointing news. Mercedes is quite clear that the US isn't among the intended markets for the midsize truck, and the company specifically outlines the model for Latin America, South Africa, Australia and Europe. Also, this is a product being developed by the more commercially-minded Mercedes-Benz Vans division responsible for the Sprinter and upcoming Metris. With that in mind, don't expect the interior of an S-Class with a bed in the rear. In fact, at the moment Mercedes isn't giving away many details about its truck, although the company suggests a payload capacity of around 2205 pounds. Inciting this development is the current boom in the midsize truck segment. We're seeing that happen with models like the latest Ford Ranger, the next Toyota Hilux (in development) and a future FCA vehicle. "As part of our 'Mercedes-Benz Vans goes global' strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model," division boss Volker Mornhinweg said in the brand's announcement. Rumblings of a possible Mercedes pickup came up years ago as a possible partnership with Nissan, but those reportedly would have been badge-engineered models. This latest truck appears to be something wholly Mercedes. "We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains and value," said company boss Dieter Zetsche. Get ready for the Mercedes-Benz among pickups: Mercedes-Benz Vans to launch midsize pickup Stuttgart, Mar 27, 2015 Expansion of product range for sustained global growth Market for midsize pickups primed for first model from a premium manufacturer Mercedes-Benz to enter the high-volume midsize segment before end of decade Main markets: Latin America, South Africa, Australia, and Europe Stuttgart – Before the end of the decade, Mercedes-Benz will expand its product range into a promising segment by launching the first pickup from a premium manufacturer. Thanks to their versatility, all-round utility, and payload of about one metric ton, pickups are popular across the world and thus have good sales potential.

Mercedes to add 10 new plug-ins by 2017

The range of plug-in hybrid models available from Mercedes-Benz is about to see a massive expansion thanks to the German luxury brand's announcement to add 10 of them in the lineup by 2017. At the same time the company is rebranding its PHEV range to carry the simple letter "e." For example, the C-Class model previously known as the C350 Plug-in Hybrid is now renamed he C350e. Some of the models in Mercedes' PHEV range are already known, like the aforementioned C350e, and the luxury brand is hinting at two more. The GLE is confirmed to be the brand's first plug-in crossover at some point after the non-coupe version debuts. The company also seems to suggest the Concept V-ision E might see production. Shown in Geneva, the van is based on the V-Class, which is related to upcoming Metris in the US. Mercedes' lineup of diesel and gasoline-fueled hybrids has helped the brand reduce its fleet emissions in Europe by over 40 percent in the last two model generations. Not all of these new PHEVs might make it to the US, though. Mercedes spokesperson Michael Minielly tells Autoblog the company's confirmed plug-ins are the 2016 S550e and C350e that launches this fall. "We have no further announcements regarding what else will be coming to the US market at this time," he said. The rest of the electrified lineup here includes the E400 Hybrid, plus the B-Class Electric Drive and Smart Fortwo Electric Drive EVs. Strategic hybrid initiative from Mercedes-Benz: Ten new plug-in hybrids by 2017 Stuttgart/San Francisco. Extra impetus for the Mercedes-Benz strategic hybrid initiative: In the run-up to 2017 the company is bringing out a total of ten plug-in hybrid models, i.e. one new model with high-tech hybrid drive every four months on average. Following the successful launch of the S 500 PLUG-IN HYBRID, this month will see the C 350 e, the second model to feature the progressive drive concept, find its way to dealerships. And what might happen next with the strategic hybrid initiative has just been demonstrated by the Concept V-ision e study at the Geneva Motor Show. Under the new Mercedes-Benz nomenclature, an "e" replaces the words PLUG-IN HYBRID. "Plug-in hybrids are a key technology on the road to the local emission-free future of the automobile," emphasises Prof Dr Thomas Weber, member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development.