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Mercedes spent ˆ250 million to win Formula One titles last year

Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.

'The best Lewis' Hamilton faces resurgent Ferrari in F1

SHANGHAI (Reuters) - Lewis Hamilton has raised his game but whether the Mercedes driver can deny Ferrari a second successive win of the season in China this weekend remains to be seen. On paper, the triple world champion is still the man to beat -- the most successful driver by far in Shanghai with four wins to date. "Lewis is the best Lewis that I've seen in the last four years, both on and off the track," said Mercedes team boss Toto Wolff after the Briton started on pole and finished second to Ferrari's Sebastian Vettel in the Australian season-opener. "He has become a pillar of this team and he proved that in Melbourne." But Vettel is leading the championship, the first time a non-Mercedes driver has done that since he took his fourth title with Red Bull in 2013, and once-dominant Mercedes have a fight on their hands. Mercedes, who have taken both the drivers and constructors' titles for the last three years, have won four of the last five races in China. As Melbourne showed, however, past form may count for little in a season of sweeping rule change. "If you think you are going to cruise to victory in the future, based on a track record of success, you'll be proven wrong very quickly," said Wolff. "Australia was a weekend full of lessons, now we go to China ready and excited for another battle." Ferrari have not started a season with consecutive wins since 2004 at the peak of the Michael Schumacher era, the Italian team taking 15 victories from 18 races that season. Vettel's win in Australia ended a victory drought for Ferrari stretching back to September 2015, and drew rare praise from company chairman Sergio Marchionne, but they must now prove they can be genuine contenders. "You really have to go step by step," said Vettel. "It's good to know that we have a great car but it's just the beginning: new regulations, new generations of cars so there will be a lot of progress." The cars this year are longer and wider, sporting fatter tires and more swept-back bodywork as part of a rules shake-up aimed at making them faster, more spectacular to watch and harder to drive. But overtaking has also become more difficult, with Australia raising concern about the lack of real moves. The long straights and wide sweeps of the Shanghai circuit saw 128 passes last year, more than at any other track, and should provide a more definitive verdict.

Mercedes C350e PHEV will start at 51,000 euros

Mercedes-Benz will start selling its C350 Plug-In Hybrid in Europe next month, for a somewhat reasonable price. The Daimler division has announced the sedan will cost about 51,000 euros ($58,000 US). Which isn't insanely expensive by Benz standards. Mercedes first showed off the model stateside at the North American International Auto Show in Detroit last month, and the specs were pretty impressive. The car delivers a combined 275 horsepower and 443 pound-feet of torque from its gas-powered engine and electric motor. The C350 PHEV also offers a 112 miles per gallon equivalent fuel efficiency rating (using the more lenient European driving cycle) alongside a 0-60 mile per hour acceleration time of less than six seconds. And the car can go as far as 20 miles on electricity while reaching a top speed of 130 miles per hour. Both lead-footers and tree-huggers can rejoice at that. Americans won't be that far behind their European brethren, as the model will go on sale as a 2016 model-year version in the US this fall. In the meantime, for some more information on a sedan that we think qualifies as a bit of guilt-free fun, take a look at Mercedes's press release below. Sales release for the C 350 e: Future inside Stuttgart, Feb 02, 2015 Stuttgart – As a plug-in hybrid, the new Mercedes-Benz C 350 e combines an extraordinary level of efficiency, dynamism and comfort. In both its Saloon and its Estate guise, the performance of a sports car makes it a convincing proposition, especially combined with certified consumption figures of just 2.1 litres of fuel per 100 kilometres and a range of up to 31 kilometres in all-electric mode. Both the Saloon and the Estate model are equipped with air suspension and a pre-entry climate control system as standard, delivering a unique level of driving and climate comfort. The C 350 e is available to order now from 50,961.75 euros for the Saloon and 52,627.75 euros for the Estate (prices include VAT). Both vehicles will be at dealerships from March 2015. As a plug-in hybrid, the C 350 e combines a combustion engine with an electric drive system and a high-voltage lithium-ion battery with a capacity of 6.38 kWh, which can be charged from an external power source. Thanks to an intelligent on-board charging system, this takes approximately one hour and 30 minutes at a wallbox. A charging time of around two hours is achievable via a socket.