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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

Aston Martin Vantage vs. Mercedes-AMG GT C Review | Translating German into English

GROssBRITANNIEN — No car matches the new Aston Martin Vantage as closely as the Mercedes-AMG GT, the two sharing both their 4.0-liter twin-turbocharged V8 and electrical architecture while competing for the same market niche. So, of the many challenges Aston Martin faced when developing it, ensuring that the Vantage had a unique identity must have weighed more heavily than any other. The added spice to this confrontation is the GT's status as halo model for AMG. Meanwhile, Aston Martin's brand identity, built on the sharp-suited machismo embodied by a certain big-screen spy, is a make-or-break issue for the company. The identity problem has fascinated me since the AMG deal was first announce in 2013. So exploring the Vantage on British roads with the GT literally filling the mirrors is a big deal. Now, finally, we have directly competing products with which to explore the theory. And there's much to like in both, not least of which is that common powerhouse of an engine. While they don't share a platform, both use the classic front-engine, rear-drive, transaxle layout, with traditional driving manners to match. Some quick number-crunching as an appetizer: The AMG GT C you see here has the dry-sumped M178 derivative of the V8, with 550 horsepower and 501 pound-feet of torque, driving the rear wheels through a transaxle-mounted, seven-speed dual-clutch transmission and fully active electronic locking differential. It's 179 inches long, weighs 3,748 pounds and will clear 0-60 mph in 3.6 seconds en route to 197 mph. The Vantage has the wet-sumped M177 version of the same engine, as featured in countless AMGs and shared with the DB11 V8. It makes 503 hp, 505 lb-ft and drives the rear wheels through a transaxle-mounted, eight-speed automatic gearbox and fully active electronic locking differential. Sounding familiar? It's comparable in overall length but a couple of inches longer in wheelbase, and weighs pretty much the same as the GT C, give or take a few pounds. It hits 60 in 3.5 seconds and tops out at 195 mph. Both have adaptive dampers and a variety of driver modes, both are built from aluminum and both are at the sportier end of the GT spectrum. The two U.K.-market cars you see here cost just more than $180,000 with options. Pretty darned close, then. Numbers are one thing.

European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.