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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Mercedes-AMG working on a successor to the SLR?

It's been mere days since Mercedes-AMG chairman Tobias Moers told journalists at the LA Auto Show that his brand would not develop a super coupe to challenge the likes of the Porsche 918 Spyder and Ferrari LaFerrari - at least, not right now. Nevertheless, German magazine Auto Bild has the story that AMG is "considering" a successor to the Mercedes-Benz SLR McLaren, which, technically, wouldn't need to be a competitor at the great-white-shark end of the supercar spectrum. According to Auto Bild's sources, Considerations have apparently gone far enough for engineers to be debating whether to develop such a car on the brand's Modular Sports Architecture (MSA) that will support the next-generation SL-Class, which would necessitate a front-engined car, or to do a mid-engined monster. An MSA-based coupe would use a supercharged V6 to power the rear wheels with an electric motor working the fronts, and somewhere around 650 horsepower would get the help of active aerodynamics to make the most of its potential. Production numbers of roughly 3,000 units per year are tied to a price of at least $260,000 or more. Discussions around a mid-engined supercar, on the other hand, go all the way with composite body wrapped around a supercharged V8, a total of of supposedly 1,050 horsepower with the aid of two 125-kW motors on the front axle, all-wheel drive and lots of ground-effects aero to tame it, and a price of "over one million euros" for a limited run of no more than 750 units. Either car would begin with a coupe model, followed by a roadster, a Black Series, and a GT3 version. The SLR could be considered in between these two, but closer to the MSA-based car. A collaboration between Mercedes and McLaren, it made 617 horsepower from a front-mounted, supercharged 5.4-liter V8 and cost $450,000 at a time when the Porsche Carrera GT cost $444,000 and the Ferrari Enzo cost $643,000. It's biggest problem was that it wasn't very good as a supercar, and Auto Bild posits that AMG might want to correct that blemish on the corporate record. Moers said at the auto show that AMG doesn't have the engineering capacity right now to do this kind of car. He also said he thought the marketplace wouldn't accept AMG as a hypercar brand, but talks with customers in prime markets "give me a different view to that." Related Video:

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.