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We spec a McLaren Senna supercar with MSO

A rarely considered similarity between hypercars: poor or nonexistent configurators. The Ferrari LaFerrari configurator let you choose between three colors. Bugatti once let you change the colors and wheels on the Chiron, but no more. McLaren didn't bother with a configurator for the P1. Only the digital playground built for the Porsche 918 Spyder bucked the trend. That's likely because as soon as an MSRP requires two commas, shoppers become "clients," and clients deserve hosts in Hermes to help them navigate the party. No supercar better demonstrates this trend than the McLaren Senna. And, it just so happens, McLaren invited Autoblog to Beverly hills to roleplay as one of the 15 LA-area residents who bought Sennas. I'd be assisted in the act by two MSO Bespoke Liaison Managers – Katie Newell and Emily Monk – who were on an international jaunt shepherding actual buyers through the process. MSO doesn't send the duo on global tour dates for every offering, only the limited, special ones. When I asked what the personal service accomplishes, McLaren said, "The benefit of working directly with a MSO Bespoke Liaison Manager to spec your car is that they are deeply familiar with the ins and outs of the vehicle, and understand how different fit, finishes and options will interact together. They also understand what is feasible from an engineering, manufacturing and paint perspective given the years of experience they have building P1, 720S, etc." Boiled down, that means institutional knowledge, and they also know when to propose curbing your egregious enthusiasms. There will be no whale penis leather here, thank you, now let's move on. Ultimately, a configurator is a configurator – the mechanics of selection and dialogue boxes apply equally to cars, dress shirts, and pizza. The difference with the Senna is in having oh-so-many-more dialogue boxes, as well as two Ye Olde Worlde assistants, champagne, and petits-fours. And this comes before one casts about for unique electives. I heard a client from a previous car sent half a hair dryer to be color-matched – just the kind of fantastic eccentricity I expect from the word "bespoke". An MSO briefcase on the table in front of me provided abundant starting points: exterior paint swatches, carbon fiber colors, stitch types and thread colors, laser-etched accelerator pedals, different finishes for the rather large key, a sample of the 24-carat gold engine bay heat shield.

Tobacco giant BAT returns to Formula One racing with McLaren

LONDON — British American Tobacco, which had its own Formula One team before selling to Honda in 2006, is returning to the sport under a multi-year global partnership with McLaren. Both sides said in a statement announcing the deal on Monday that the partnership will focus solely on BAT's "potentially reduced risk products" with an emphasis on technology and innovation. "McLaren Applied Technologies will work with BAT on areas including battery technology and advanced materials. The two companies will share best practice, innovation know-how and mutual experience," it added. Tobacco advertising was widespread in Formula One until a ban in 2006 led most teams to kick the habit and seek sponsors elsewhere. Ferrari's partnership with Philip Morris International, whose Mission Winnow initiative focuses on smoke-free 'heat not burn' products and is the team's title sponsor, has been going for more than 40 years, however. BAT, the world's second-biggest international tobacco company by revenue, bought Tyrrell in 1997 and competed as British American Racing (BAR) from 1999 to the end of 2005 when Honda took over. Honda then quit at the end of 2008, handing over to principal Ross Brawn, who led them to victory in both championships under his own name in 2009. In 2010 they became Mercedes, which has won both titles for the past five years.Related Video:

Top Gear magazine climbs all over the McLaren Elva

Top Gear deputy editor Jack Rix took a camera crew to McLaren's Technology Center for a closer look at the Elva roadster. Not only did Rix provide his usual, thorough once-over and explanation of design features, but thanks to the magic of moving pictures, we get graphic demonstrations of how the Elva's most interesting feature works. McLaren engineers needed to figure out a way to protect helmetless occupants from getting their faces painted with bugs and detritus at speed. Their solution is the Active Air Management System (AAMS), composed of a deflector and a network of vents that create a "bubble of calm" around the passenger cell. Unlike the rest of the Elva, the AAMS ain't pretty, but beauty always loses tie-breakers to effectiveness in Woking.  For a vehicle with so little to it, including the number of body panels, there's a ton going on all around the open-top. The rear mesh is 3D-printed titanium. Short seat squabs combined with a moving steering wheel and gauge cluster improve ingress and egress. Four high-flow exhaust pipes are placed in two locations and pointed two directions in order to separate tones as if the exhaust were an audio system – because, in truth, it is. And there's more, but we'll let Rix explain.  As an aside, for all the Elva does have, we think it's a shame the roadster doesn't have a roofed version. Digital artist Nikita Aksyonov drew up an Elva Coupe, and we're fans. Better looks than the McLaren GT, in a package that appears more compact than the 720S, with a more powerful engine than the Senna? Yes. All day yes. But we digress, so check out Rix's take in the video.