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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, CA, Tokyo or Barcelona to watch the reveal happen, the brand is also livestreaming it on YouTube starting at 6:00 PM PT (9:00 PM ET). The Miata is then showing its all-new face again during the broadcast of Fashion Rocks on CBS on September 9 at 9:00 PM ET.
Facts about the new MX-5 have remained elusive, but we saw its bare chassis at the 2014 New York show. The roadster was rumored to return to the classic oval grille from the earlier models and also shed a decent amount of weight over the current version, possibly around 300 pounds.
Don't worry about noting the big reveal in your calendars, though. Not only will Autoblog be in attendance in Monterey to hear Simon Le Bon belt out Rio, we will also publish another post linking to the livestream before the unveiling. In the meantime, scroll down to read Mazda's announcement and check out the link to the stream, which just shows a countdown at the moment.

2020 Mazda3 hatchback starts at $24,620, a $100 increase

Car and Driver got the scoop on some 2020 Mazda3 pricing, and anyone waiting for the new model year had better bring more money. The Mazda3 sedan goes up by $500 to $21,500. After the $920 destination charge, that's a total of $22,420. On the sedan, however, the extra dosh pays for extra equipment. Every sedan trim gets Mazda's i-Activsense driver assistance tech, meaning adaptive cruise control, automatic emergency braking, blind-spot monitoring, lane-keep assist, and lane-departure warning. The i-Activsense suite had been an option the sedan's entry-level trims. The Mazda3 sedan in Select guise, one step above the entry-level model, increases $100 to $23,620. Starting price for the front-wheel drive 2020-model-year hatchback comes in at $24,620 after destination. C/D says that's a $1,020 bump, but we believe that figure is an error. Based on the fact that Mazda's U.S. pricing rounds off to the nearest hundred and destination is $920, it seems more likely the $24,620 price includes destination. In that case, the 2020 Mazda3 hatch only goes up by $100. The five-door models don't get any more equipment, but Mazda say's there's a new finish for the wheels on the top-tier Premium trim. All other trims hold steady. The 2.5-liter four-cylinder with a square 186 horsepower and 186 pound-feet of torque remains the sole engine option, a six-speed automatic is the standard transmission on all trims, the hatchback in Premium form offering a six-speed manual option. Buyers of the entry-level sedan are stuck with front-wheel drive, while every other trim offers all-wheel drive for $1,400. The sedans should hit dealerships this month, and the hatchbacks will roll in come September.