2008 Mazda Tribute Wow! 4wd! Sporty! Gas Saver! 60+ Photos! Must See! on 2040-cars

Auto blog

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2020 Mazda CX-30 Review & Buying Guide | The new sporty

Is it a sporty crossover? Is it a tall hatchback? However you want to view it, the new 2020 Mazda CX-30 is a compelling new entry that delivers the sort of engaging driving experience and premium cabin environment you get in the company's 3 hatchback, but with the higher seating position of a crossover. Basically, if that Mazda3 had a child with the bigger CX-5, this is pretty much what you'd get, and we have to say it's a pretty good kid.   In terms of size, the CX-30 fits into a niche of in-betweener SUVs that slots between compact models like the CX-5 (plus the Honda CR-V, Toyota RAV4, etc.) and sub-compact ones like the Mazda CX-3 (plus the Honda HR-V, Hyundai Kona, etc.). If you don't have small children, and the car seats and strollers that come with them, it's a size that should make sense. The price is compelling too, especially when you consider the CX-30's high-end cabin and just how terrific it is to drive. With its tautly tuned chassis, communicative steering and sharp throttle response, the best words to describe it are "budget Porsche." Now, we should note that the Mazda3 is even better to drive and pretty much offers the same cabin space, design and quality. We also think it looks better. Nevertheless, people like sitting up high, and the CX-30 definitely satisfies that requirement. What's new for 2020? The Mazda CX-30 is an all-new model. What's the CX-30's interior and in-car technology like? Like the Mazda3 with which it shares so much, the CX-30's cabin makes you go "wow" considering its price and the vehicles with which it competes. Whatever trim level you're considering, the key to this wow factor is how Mazda's new dash design scheme removes visual clutter by reducing switchgear and effectively hiding air vents and door handles. It's then augmented by standard two- or three-tone color schemes – cars with cloth or leatherette vinyl upholstery are accented with black and blue dash/door trim, while those with leather get black and brown. For a car in the $20,000-$30,000 range, it looks and feels special. It's also of a high quality and quite functional. The steering wheel, which looks sensational, is an absolute treat to hold and has intelligently designed buttons/switches for the infotainment and cruise controls. There's considerable center console space, including a configurable under-armrest bin, and a decently sized forward bin for a smartphone.

2019 Mazda CX-5 Signature Diesel First Drive Review | A tardy inessential

We were suspicious of the much-delayed Mazda CX-5 Diesel when it finally arrived at our office late this summer. Had it surfaced four or even two years ago, we might’ve been more bullish, but at least we werenÂ’t cynical — yet. Even the Volkswagen Dieselgate crisis couldnÂ’t turn our hearts against the CX-5 Diesel. We already like the CX-5, after all, we also like the eager torque, quiet ride and excellent fuel economy the Skyactiv-D engine would surely provide. But then we got the EPA ratings for the the CX-5Â’s diesel engine: 27 mpg city and 30 highway. Granted, thatÂ’s in an all-wheel-drive vehicle, but itÂ’s a serious disappointment. The turbocharged, gasoline-powered 2.5-liter I4 in the CX-5 Signature gets 24 combined mpg, while offering up to 250 horsepower and 310 pound-feet of torque. The diesel version is down 82 hp (at 168) and 20 lb-ft (at 290), while elevating fuel economy to 27 city, 30 highway and 28 combined. The non-turbo gas motor in lesser AWD trims narrows the gap to just 2 combined mpg in favor of the diesel. So whatÂ’s the selling point for the Skyactiv-D? Mazda says itÂ’s a premium experience, and thatÂ’s why itÂ’s only available in the top trim level. ItÂ’s easy to flinch at that, but it makes some sense, when you look at other diesels in the U.S. market The Signature trim of the CX-5, as with the Mazda6 weÂ’ve come to adore, is good enough to target the lower end of, say, Audi customers who are looking to get a bit more content for the buck. These might also be the same people whoÂ’ve come out of a TDI vehicle and are already sold on the diesel experience. From the first squeeze of our right foot, the diesel CX-5 makes a good impression. In town, we diced our way through Woodward Avenue traffic, made easy mostly by the CX-5Â’s relative small size and agility. There is one point in the throttle tip-in when the engine sounds particularly growly, and somehow more massive than its 2.2 liters of displacement. The illusion began to crumble when we reached our first highway entrance ramp. Putting our foot to the floor, we got the quick first hit of growly torque, followed by Â… well not much. This engine begins to run out of steam as it climbs the rev ladder. ThatÂ’s not totally unexpected, but it was definitely disappointing. Furthermore, as Assistant Editor Zac Palmer points out, “By opting for the diesel, you add 115 pounds to the curb weight (now 3,940 pounds) of a comparable 2.5-liter turbo (3,825 pounds).