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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda CX-50, GMC Hummer EV and Porsche Macan T | Autoblog Podcast #724

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick and News Editor Joel Stocksdale. It's a big week for interesting car reviews, as we discuss driving the Mazda CX-50, GMC Hummer EV, Porsche Macan T and Toyota GR86 (formerly known as GR 86, with a space). They also discuss the newly unveiled 2023 Toyota GR Corolla and 2023 Honda HR-V, as well as Elon Musk becoming Twitter's biggest shareholder. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #724 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 Mazda CX-50 2022 GMC Hummer EV Edition 1 2023 Porsche Macan T 2022 Toyota GR86 2023 Toyota GR Corolla revealed: Looks ferocious, packs 300 hp 2023 Honda HR-V revealed, is now Civic-based and bigger Elon Musk takes 9.2% stake in Twitter, is now biggest shareholder Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda3 with Skyactiv-X engine technology caught testing in the wild

Sometimes, automakers are fine with their mules coming under the watchful lenses of spy shooters. Proof of this can be seen plastered across the bodysides of the Mazda3 mule you see above. Clearly, Mazda wants the world to know that engineers are working hard on the company's so-called Skyactiv-X engine technology so badly that it's created a custom matte black vinyl wrap for its test mules. Clever. Expect to see this sweet new engine tech in the 2019 Mazda3. This SCCI, or Spark Controlled Compression Ignition system holds tremendous potential to boost the efficiency of gasoline-powered engines by 20-30 percent, thereby matching the fuel economy of a comparatively sized diesel engine. As an added bonus, torque figures are expected to jump a similar amount. Besides the placard-sized stickers, there isn't much to see here. The car is clearly a Mazda3 hatchback, though the fenders are punched out a bit and the fuel door is modified from stock. We'd wager that future prototypes will wear a lot more camouflage to cover up next-gen bodywork. In other words, stay tuned. Related Video: Featured Gallery Mazda3 Skyactiv-X: Spy Shots View 9 Photos Green Spy Photos Mazda Fuel Efficiency Technology Emerging Technologies Hatchback skyactiv mazda mazda3 skyactiv-x