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Mazda launches 25th Anniversary Miata pre-order site, priced from $32,205

Mazda made a big celebration of the MX-5 Miata at the 2014 New York Auto Show with a bunch of classic models on display. It capped off the model's 25th birthday with the announcement of the 2015 MX-5 Miata 25th Anniversary Edition and showed off the much-anticipated, next-generation version's chassis.
While we are still at least year away from the new Miata hitting the road, the anniversary edition is on its way and is limited to just 100 copies for the United States. The special cars start at $32,205, compared to $23,970 for the 2015 softtop model and $28,665 for the 2015 retractable hardtop version. There is an additional $795 destination charge for all of them.
To make sure everyone gets a chance to own the ceremonial convertible, Mazda has a countdown on its website until 10:25 AM PDT, May 20, 2014. When the day comes, 250 people can to register for the car, and the first 100 to be verified as buyers get the rare Miata. Those with multiple entries will be disqualified.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda5 may not be long for this world

The concept behind building a smaller but still useful minivan like the Mazda5 always seemed like such a good idea. However, since the little people hauler's introduction, there has been the rise of the compact crossover in the US, which fulfills a similar niche for many buyers. The future is not looking good for the utilitarian Mazda. Autocar from the UK reports that company officials confirm the Mazda5 is being discontinued there, with no replacement planned. Autoblog reached out to Mazda North America, but the company would not verify future product changes in this region. Though, the model's cancellation would hardly be a surprise to follow in North America, as well. The minivan market is a tough place these days, and dealers tend to prefer more expensive models for their high margins. Even FCA US is abandoning the inexpensive portion of the segment for the next-gen Chrysler Town & Country. The Mazda5 isn't exactly a sales standout, either. Mazda sold 11,613 of them in all of 2014, which was a 16.4 percent drop from 13,884 in 2013. To compare to larger, more expensive minivans, Honda moved 122,738 units of the Odyssey last year, and Toyota did 124,502 examples of the Sienna. Related Video: Featured Gallery 2012 Mazda5 View 31 Photos News Source: AutocarImage Credit: Mazda Mazda Minivan/Van mazda5