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2020 Mazda MX-5 Miata RF Automatic Road Test | Cue the sad trombone

Somewhere in Hiroshima, a parade of nearly finished Miatas glides along a track waiting to receive their beating hearts, the powertrains that'll let them ply their road-carving talents the world over. One – let's call him Fred – is eager to begin his new life as a 2020 Mazda MX-5 Miata, bringing joy to his future owner and just generally being awesome, even if the RF power targa-ish roof that's already been applied to him is a tad dweeby. Visions of hairpins and power slides and expertly executed heal-toe downshifts dance in his head Â… and then it happens. He is given the one thing every new Miata dreads: an automatic transmission. Poor guy. This will not, entirely at least, be yet another diatribe in the ongoing Quixotic campaign to Save the Manuals(!). Automatic transmissions can be quite good and even beneficial in sports cars, especially on the track where removing the need to operate a clutch and expertly execute those heel-toe downshifts lets you better focus on the steering, what the chassis is doing and just going faster. That the computers can shift quicker than you can is another obvious advantage. The trouble with the Miata, and why Fred is now shuffling off the line like George Michael away from the Banana Stand, is that the Mazda six-speed automatic just isn't appropriate for a sports car. The automatics in the rest of Mazda's fleet are actually quite excellent, delivering superior response than rival transmissions, and delivering comparable fuel economy despite possessing fewer gears. However, what works well in a compact crossover like the CX-5 or CX-30 is not necessarily appropriate for a sports car like a Miata. Unlike the dual-clutch transmissions or even some sport-tuned conventional automatics of various performance-oriented cars, this one doesn't downshift adroitly when braking into a corner, anticipating your imminent need to get back on the power. The plastic paddle shifters lack the reassuring, mechanical feel of the best examples, and then don't produce quick-enough reactions from the transmission when up- or downshifting. I found using the shifter itself, which is at least oriented the correct way – with downshift forward and upshift rearward – to ultimately be more rewarding as it has a more involving action to it. Still, it's nothing compared to the solid, snick-snick action of the six-speed manual.

Carmakers, NHTSA to unveil auto-emergency braking agreement tomorrow

Happy St. Patrick's Day Eve. Tomorrow, there will be green beer, corned beef and cabbage, and automatic emergency braking for all. Weird combo, we know. But on St. Patty's we can expect an official announcement from a pact of automakers making auto-braking systems standard equipment by 2022. That's per a report from Reuters, which cites three sources familiar with the plans. Originally announced in September 2015 by 10 automakers and the National Highway Traffic Safety Administration, the agreement is expected to be even larger when the details are unveiled tomorrow. According to Reuters, the manufacturers of 99 percent of the US domestic market's vehicles will be represented by the new agreement. It's believed that standard AEB systems could prevent thousands of accidents across the country. Expect more on the official announcement when it's made. Related Video:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.