2004 Mazda Tribute Es Sport Utility 4-door 3.0l on 2040-cars

Auto blog

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda zooms into SEMA 2016 with lighter MX-5 Speedster and RF Kuro concepts

It's almost time for the 2016 SEMA aftermarket show again, if you haven't guessed already by the steady parade of early looks at various show cars. Mazda's MX-5 creations are generally a highlight for us, unapologetic Miata junkies that we are. This year's cars should be just as exciting as last year's, one being a revision of last year's Speedster concept and the other based on the brand new, sexy RF retractable targa top model. Both SEMA MX-5s were designed and built in-house at Mazda's Irvine design studio. This year's Speedster is somehow even lighter than before. Mazda carved 100 pounds out of it, making it a staggering 350 pounds less than a production soft top model. It's also been repainted in a color called "White Ether", which we're imagining looks something like the "Blue Ether" paintjob on last year's highly reflective Speedster minus the blue tint. Mazda will probably never sell a roofless Miata or anything this lightweight, but maybe it should. It looks like it'd be a blast to drive at a road course. And then there's the RF Kuro concept, the first RF-based SEMA show car, which is shown in the teaser above. It doesn't seem terribly extreme, to be honest. It's wearing a matte charcoal paint, which explains the "Kuro" moniker – kuro means "charcoal" in Japanese. A set of 17-inch RAYS forged wheels and MX-5 Cup suspension, and that's about it. Not to knock it; the RF is a sexy looking thing as it sits, and Cup suspension should make it handle even more like a go-kart. Of course, both concepts will be fully revealed at the show next month in Las Vegas. Stay tuned for a dose of concept Miata hotness.Related Video:

2019 Mazda CX-5 Signature Diesel First Drive Review | A tardy inessential

We were suspicious of the much-delayed Mazda CX-5 Diesel when it finally arrived at our office late this summer. Had it surfaced four or even two years ago, we might’ve been more bullish, but at least we werenÂ’t cynical — yet. Even the Volkswagen Dieselgate crisis couldnÂ’t turn our hearts against the CX-5 Diesel. We already like the CX-5, after all, we also like the eager torque, quiet ride and excellent fuel economy the Skyactiv-D engine would surely provide. But then we got the EPA ratings for the the CX-5Â’s diesel engine: 27 mpg city and 30 highway. Granted, thatÂ’s in an all-wheel-drive vehicle, but itÂ’s a serious disappointment. The turbocharged, gasoline-powered 2.5-liter I4 in the CX-5 Signature gets 24 combined mpg, while offering up to 250 horsepower and 310 pound-feet of torque. The diesel version is down 82 hp (at 168) and 20 lb-ft (at 290), while elevating fuel economy to 27 city, 30 highway and 28 combined. The non-turbo gas motor in lesser AWD trims narrows the gap to just 2 combined mpg in favor of the diesel. So whatÂ’s the selling point for the Skyactiv-D? Mazda says itÂ’s a premium experience, and thatÂ’s why itÂ’s only available in the top trim level. ItÂ’s easy to flinch at that, but it makes some sense, when you look at other diesels in the U.S. market The Signature trim of the CX-5, as with the Mazda6 weÂ’ve come to adore, is good enough to target the lower end of, say, Audi customers who are looking to get a bit more content for the buck. These might also be the same people whoÂ’ve come out of a TDI vehicle and are already sold on the diesel experience. From the first squeeze of our right foot, the diesel CX-5 makes a good impression. In town, we diced our way through Woodward Avenue traffic, made easy mostly by the CX-5Â’s relative small size and agility. There is one point in the throttle tip-in when the engine sounds particularly growly, and somehow more massive than its 2.2 liters of displacement. The illusion began to crumble when we reached our first highway entrance ramp. Putting our foot to the floor, we got the quick first hit of growly torque, followed by Â… well not much. This engine begins to run out of steam as it climbs the rev ladder. ThatÂ’s not totally unexpected, but it was definitely disappointing. Furthermore, as Assistant Editor Zac Palmer points out, “By opting for the diesel, you add 115 pounds to the curb weight (now 3,940 pounds) of a comparable 2.5-liter turbo (3,825 pounds).