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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

1993 Mazda RX-7 Retro Review | A '90s hero turns 25

Boom times build interesting cars. In the late 1980s, Japan was flush with capital, and automakers spent like the party was never going to end. Suddenly building the third-generation RX-7 — the world's most advanced twin-turbo rotary sports car — seemed like the most natural thing a small car company hailing from Hiroshima could do. On this side of the Pacific, however, there was no context for the sudden influx of unusually tricked-out Japanese hardware flooding American dealerships. And none of the Japanese sports cars of the era was more unusual than the FD-generation Mazda RX-7, imported from 1993 to 1995 (and continuing on in Japan until 2002). Although the island nation's economy was headed on a downward spiral by the end of 1990, Mazda was in no position to pull back and walk away from the development dollars that had already been spent on its latest RX-7. As a result, Americans were able to briefly bask in the glow of one of the most unique engineering experiments ever unleashed on unsuspecting buyers. For its time, the Mazda RX-7 was a spaceship. With fluid lines that screamed "exotic," it joined the NSX in showing that supercars didn't have to have European blue blood running in their cooling systems to elegantly snag eyeballs. The twin-rotor, 1.3-liter 13B-REW situated behind the RX-7's front axle revved all the way to 8,000 rpm on its quest to produce 255 horsepower and 217 pound-feet of torque, with a pair of sequential turbos handing boost duties back and forth around the 4,500 rpm mark. A five-speed manual gearbox was standard with the FD (a four-speed automatic was optional), as was a curb weight in the neighborhood of 2,800 pounds — nearly 500 lbs less than the contemporary Toyota Supra. Significant figures for the era, to be sure. While they might pale in comparison to the average sports car today, slide into the RX-7's cockpit and drive the car, rather than just crunch the numbers. You'll quickly discover what can be accomplished when the company that engineered the Miata pulls a full John Hammond and "spares no expense" developing a world-beating sports car platform. The 1993 Mazda RX-7 I've been loaned from Mazda's classic collection is an R1 car, which means tighter suspension tuning, a few cosmetic upgrades, and a Competition Yellow paint job.