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2018 Mazda CX-5 gets cylinder deactivation, more standard features

Mazda recently announced its new Mazda6 would feature two engines, one of which would be a naturally aspirated four-cylinder engine with cylinder deactivation. Now the company has revealed the 2018 Mazda CX-5 will also get cylinder deactivation on its sole 2.5-liter four-cylinder. For those curious, the system shuts off the cylinders on the ends of the engine to save fuel. Mazda also says that the engine has been updated in a number of other small areas to reduce friction and further improve efficiency. The company hasn't provided fuel economy numbers for the new engine, though. The updates for the CX-5 go beyond the powertrain, as all trim levels get more standard features. The base-level CX-5 Sport now comes with a leather-wrapped steering wheel and shift knob, blind spot monitoring, and rear cross-traffic warning. The mid-level CX-5 Touring now has the i-Activsense safety feature suite standard, which includes automatic headlights, rain-sensing wipers, adaptive cruise control, lane departure warning, and lane keeping assist. This suite of features is also available as an option for the first time on the Sport model. The top-level CX-5 Grand Touring gets seat memory for two settings, as well as a power-adjustable passenger seat. These updates bring very minor increases in price. The Sport trim adds another $140 over the 2017 version. The Touring jumps the most, up $335. The Grand Touring model increases $285. You'll be able to find 2018 CX-5s soon, as Mazda says they'll be arriving at dealers December 2017. Related Video: Featured Gallery 2017 Mazda CX-5: First Drive View 25 Photos Image Credit: Mazda Green Mazda Crossover SUV mazda cx-5

Mazda Hazumi concept gets punchy, comes out of its corner early

The official images Mazda Hazumi concept, which previews the next-generation Mazda2, have leaked out from Chinese website Auto.sohu.com ahead of its debut at the 2014 Geneva Motor Show.
The subcompact, four-door hatchback shows off Mazda's Kodo design language in its smallest size yet. Hazumi means "bound" or "spring up" in Japanese, and it is meant to look like it is packed with energy. It is a very attractive little concept and hopefully points to a more stylish face for the next-generation Mazda2.
Mazda has not unveiled the full details about the concept yet, but in a previous release, it said for the car is using a 1.5-liter Skyactiv-D diesel engine. While Mazda has not officially said that the Hazumi shows the next Mazda2, it did say in its earlier release that it "points the way to the future" for the brand's small cars. Reading between the lines isn't too difficult, then.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.