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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda CX-3 to be diesel-only in Japanese home market

Diesel power. It's not just for Europeans anymore. In fact, when Mazda introduces its new CX-3 compact crossover to its home market of Japan, the model will be exclusively diesel-powered, Reuters says, citing remarks made by Mazda CEO Masamichi Kogai. Consistent with its recent push for better fuel economy, Mazda is embracing diesel power as a way to boost fuel-economy for cars that may be larger than the compact variety. Mazda, which plans to make about 150,000 gas- and diesel-powered CX-3s for global consumption per year, is pricing the diesel CX-3 at about $20,000 in Japan. Diesel sales accounted for less than three percent of new-vehicle sales in Japan last year, so there's a risk to Mazda's strategy. But the automaker, which is the fifth-largest in Japan, says performance and noise (and smoke) issues largely associated with diesel powertrains in the past have largely been eliminated. In all, Mazda expects worldwide sales for the year ending March 31 to rise almost five percent from a year earlier to about 1.4 million units. Mazda showed off an early version of the CX-3 at the Los Angeles Auto Show last November, though North American versions of the model will indeed be gas-powered. Related Video: Featured Gallery 2016 Mazda CX-3: LA 2014 View 17 Photos News Source: Reuters Green Mazda Diesel Vehicles mazda cx-3

Mazda Slovakia brochure reveals Skyactiv-X Euro power numbers

After driving a prototype of Mazda's Skyactiv-X engine in a Mazda3 in January last year, we wrote, "If you want to talk numbers, they're understandably fuzzy. The Skyactiv-X tune isn't final yet, so horsepower and torque figures are a moving target." They're no longer fuzzy in Slovakia, where a brochure for the new Mazda3 sells final figures as 181 metric horsepower and 222 Newton-meters, or 178 horsepower and 164 pound-feet. We don't know the Slovakian engine's displacement. If that Skyactiv-X is a 2.0-liter, it compares to our 2.0-liter Skyactive-G in the Mazda3 that makes 155 hp and 150 lb-ft, or the tuned Skyactiv-G in the 2019 Miata that makes 181 hp and 151 lb-ft. According to the spec sheet on the Slovakian Mazda site, their 2.0-liter Skyactiv-G in the CX-3 makes 148 hp and 152 lb-ft, and in their Mazda6 makes 162 hp and 155 lb-ft. According to the brochure, those numbers will rise to 164 hp and 157 lb-ft in the coming Mazda3. The Skyactiv-X numbers are in sight of what reps at Mazda in California gave us for output during our drive, which was closer to 190 hp and 180 lb-ft. Mazda said at the L.A. Auto Show last year that the Skyactiv-X would launch in markets with stricter emissions regulations first, so a small European market with tighter controls doesn't define what we get. Given our less restrictive environment, tuning for more power shouldn't be a moon shot. Doing so would put the Skyactiv-X in with the optional 2.5-liter four-cylinder in the U.S. Mazda3, which makes 184 hp and 185 lb-ft. The real test will be gas mileage; the purpose of the Skyactiv-X is to provide those figures in company with 20 to 30 percent better fuel economy than the Skyactiv-G. Autoweek characterized Mazda CEO Akira Marumoto's comments on the engine as, "The Skyactiv-X variant will be positioned as the higher grade. It will have the driving dynamics of the 2.5-liter gasoline setup but the fuel economy of a 1.5-liter diesel." We have questions about this strategy, but we'll have to see how the pricing works out. Since the 2.5-liter serves as the base engine on the 2019 Mazda3, buyers can expect a meaningful premium to get into a Skyactiv-X. Right now, there's a $1,495 surcharge to go from the current 2.0-liter Mazda3 hatch to the 2.5-liter.