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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Mazda MX-5 Miata RF Luggage Test | How big is the trunk?

The Mazda Miata would not be my first choice for a road trip car. Would probably be in the bottom 10, in fact. The interior fits me like a coffin, the seats pinch my back and the amount of passenger legroom is laughable. It's not exactly the most serene car, either.  But hey, there are sadists out there who may want to venture somewhere in it. I work with some of them. So, as they were the ones who requested this, here is the answer to the question: how much luggage fits in the Miata's trunk? Alright, so on paper, the Miata RF has 4.48 cubic-feet of trunk volume. The regular soft top Miata, the one you should absolutely get instead, has 4.59. Does that different matter? Probably not. However, when talking about trunks in this diminutive size range, the shape is the ultimate factor. For instance, the Porsche 911's 4.6-cubic-foot frunk is basically the same as the Miata's, yet it's narrower and deeper. My BMW Z3's trunk is 5 cubic-feet, yet it's wider, longer and much shallower. On paper, they'd seem to be the same, but you can't fit the same items within them.  Usually, I'd now list all the bags I have to test, but dude, in the words of Jay Mohr in "Go" ... This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Go (8/8) Movie CLIP - It's a Miata (1999) HD   Here's what I could fit ...     This bag is 26 inches long, 16 wide, 11 deep and you'd have to check it in at the airport (remember those?!?). It BARELY fit inside the Miata. The ever-so-slightly larger gray version of this bag I have did not fit.   By contrast, it slid very easily into my Z3 and as you can see (below left), the remaining area was far more easily accessed due to the wider trunk opening. However, this bag wouldn't fit at all in the 911's frunk as the space isn't wide or long enough.      Alternatively, shown above, I could stack two carry-on roller bags (one 24L x 15W x 10D, the other 23L x 15W x 10D). This time, the tight fit came from height.    By contrast, these two would fit with room to spare in the deep 911 frunk as Zac Palmer discovered with his similarly sized bags (below left). They also fit in my Z3 (below right), but were side-by-side and just BARELY fit due to the trunk's much shallower depth. Basically, the Z3 was worst here.

Mazda reportedly to be fully electric and hybrid by 2030s

TOKYO - Mazda plans to make all of its vehicles electric-based, including gasoline hybrids, by the early 2030s, Japanese media reported on Friday, as more automakers shift strategies to meet tightening global emission regulations. The Japanese automaker plans to use electric motors in all of its models by that time, Kyodo News reported, without citing sources. A Mazda spokeswoman declined to comment on the report. At the moment, Mazda's lineup does not include any all-battery electric vehicles. It does offer a hybrid version of the Mazda3, but it's only available in Japan. The company has also experimented with a range-extended electric Mazda2, which used a tiny rotary engine to produce electricity. The move is consistent with the company's Sustainable Zoom-Zoom 2030 plan, which lays out the launch of various green powertrains. Among them are electrified models coming out in 2019. That same year will include the launch of the company's new SkyActiv-X engine, a compression ignition gasoline engine, which promises fuel efficiency improvement of 20- to 30 percent over comparable spark-ignition gas engines. This engine could hypothetically be combined with hybrid technology for even greater gains in efficiency, or even performance if the company so chooses. Mazda's recent partnership with Toyota also means Mazda could be able to quickly develop hybrids and electrics using Toyota's existing technology. This news that Mazda will begin primarily focusing on electric powertrains does seem contrary to Mazda CEO Masamichi Kogai's statement that its gasoline, diesel and electric vehicle technologies would "co-exist" in the future. Mazda on Thursday also launched a new CX-8 three-row crossover for the Japanese market, which is currently only available with a diesel engine. The company also plans to finally introduce a diesel engine to the United States in the CX-5 crossover. Assuming that Mazda's move to fully electrified vehicles is true, it will join a couple of other automakers planning to do the same. Volvo Car Group in July said that all of its new models from 2019 would feature some amount of electrification, and Jaguar-Land Rover will follow suit starting in 2020. Reporting by Naomi Tajitsu. Editing by Sherry Jacob-Phillips. Additional words from Joel Stocksdale.Related Video: Image Credit: Toru Hanai / Reuters Green Mazda Electric Future Vehicles Hybrid mazda hybrid mazda electric car