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Miata driver pulls off hilariously diabolical move in fender-to-fender racing

Racing is all about finding the little advantages over competitors that allow you to get ahead. Sometimes those are legitimate means - like being able to take advantage of a better line through a corner - and other times drivers get a little more creative for a leg up over opponents. Sometimes things might even go a little too far. Case in point: just watch the opening of this Mazda MX-5 Cup race from Silverstone in the UK.
According to the YouTube description, we're riding with James Rogers in this video, and he appears to be pretty talented behind the wheel. Rogers has a great start from fifth that has him in third within just a few corners. He starts stalking the top two drivers, who are already having a fantastic race themselves, but then we see that the person in second is clearly willing to do whatever it takes to win. Just watch the video, and you'll see what we mean. Bravo (?) to that racer for some very quick, albeit fiendish, thinking.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda6 diesel to race at Rolex 24, team and drivers announced

Mazda is getting serious about showing off the Skyactiv-D turbo-diesel four-cylinder engine in the Mazda6. The automaker has just announced it will campaign three diesel Mazda6 racers in the Grand-Am GX class of the upcoming 2013 Rolex 24 at Daytona in a quest to walk away with the company's 24th class win. Mazda partnered with SpeedSource to develop the race version of the new sedan, with Japanese and American engineers lending a helping hand where needed. Meanwhile, Freedom Autosport and Visit Florida Racing/SpeedSource/Yellow Dragon Racing will helm teams of their own.
Each car will make use of a five-driver team for the 24-hour race on January 26. In the interim, you can check out the full press release below for more information as well as the full driver roster. Mazda says we can expect to see the No. 70 SpeedSource car under the lights at the 2013 Detroit Auto Show later this month, as well.