2009 Rx-8 Sport,1.3l Renesis,6 Speed Trans,cloth,18in Wheels,48k,we Finance!! on 2040-cars

Auto blog

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda files patent applications for inline-six technology, new transmission

We've known for some time that Mazda is one of the OEMs getting back on the inline-six engine bandwagon, and a report from Japan gives us a glimpse of some of the automaker's plans. Mazda has filed patent applications for both new exhaust components (depicted with an inline-six) and a new eight-speed automatic transmission.  The news comes from a blog called T's Media (fire up Google Translate), which located the new hardware in two separate fillings, one for exhaust system components and one for the new transmission.  Mazda's lineup has been exclusively powered by four-cylinder engines since the demise of the last-generation CX-9, which utilized a 3.7-liter V6 sourced from Ford. Since, Mazda has relied on turbocharging to get more power out of its SkyActiv four-pots, but changes may be coming. Prior reports have indicated that Mazda wants a new, larger engine architecture to power vehicles built on a new, larger platform. This new chassis is expected to accommodate longitudinal, rear-wheel drive powertrains, which could spawn larger crossovers and SUVs. It could also potentially underpin a new rear-wheel drive coupe, if Mazda decides to go that route.  While the inline engine itself is not news, what we're seeing here might actually be hints as to Mazda's approach to the next generation of its SkyActiv engine architecture. Mazda's exhaust patent seems to describe a scalable — perhaps even modular — setup intended to be used with inline and potentially even V-engines.  "Provided is an engine exhaust structure capable of securing exhaust efficiency while reducing the size of the engine by changing the structure of an exhaust port," a translation of the patent application's introduction says. "[T]here has been proposed a technique for collecting exhaust gas discharged from each cylinder inside a cylinder head without using a separate exhaust manifold with the aim of downsizing the engine." In other words, Mazda is looking for ways to make its future engines more compact, and the strategy detailed here is the use of an integrated exhaust manifold, similar to what other automakers (such as Honda and Ford) have utilized on their smaller-displacement turbocharged engines. The sketch above of an inline-six engine with just two exhaust ports illustrates this concept.  The eight-speed transmission, while noteworthy in its own right as Mazda currently relies on aging six-speeds, doesn't seem to offer us anything particularly game-changing.  Related Video:

MotorWeek finds nice things to say about the 1993 Ford Probe

This latest in MotorWeek's series of Retro Reviews continues its recent trend of remembering the massive glut of sports coupes that hit the market in the '90s. While vehicles like the Mitsubishi 3000GT, Mazda RX-7, and Ford Mustang all enjoy solid reputations down to this day, the 1993 Ford Probe, well... doesn't. As you'll soon see, though, the show's opinion suggests the coupe's second generation isn't really all that bad. Turns out they just weren't particularly sporty. Ford and Mazda developed the Probe together, and the Japanese company supplied both the base 115-horsepower 2.0-liter four-cylinder and the 164-hp 2.5-liter V6 in the GT trim. The original's pseudo-angular look gave way to a much smoother shape for the second generation. Of course, pop-up headlights remained, which were a design hallmark for many of this era's sports coupes. After driving it, MotorWeek proclaims the Probe is "a winner" and considers the handling a "delight." That's not a big surprise, considering that in those days, a car had to be really bad not to get a decent review from Television's Original Automotive Magazine. However, the show hints at some of the reasons the coupe isn't so well remembered today. Even the GT reportedly suffers from soft springs and lots of understeer, which sounds like exactly the opposite anyone hoping to drive the coupe enthusiastically would want. To sum it all up, we're sure you're just as happy as we are that Ford went back on its initial plan to shelve the Mustang in favor of the front-drive Probe. Related Video: