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2019 Mazda CX-5 Turbo Drivers' Notes Review | More power, more love

The second-gen Mazda CX-5 has been on sale since 2017, but the big news for this year is the addition of a new turbocharged 2.5-liter inline-four. The engine — dubbed Skyactiv-G — is shared with the Mazda6 and the Mazda CX-9 three-row crossover and makes 227 horsepower and 310 pound-feet of torque on regular gas and up to 250 hp when running premium fuel. Fuel economy for the new engine is rated at 22 mpg city, 27 mpg highway and 24 mpg combined. The engine is only available with all-wheel drive, but the extra grunt means fuel economy is down from the naturally-aspirated 2.5-liter inline-four (24 city, 30 highway and 26 combined). The new engine is wrapped in the same familiar package we've seen for the past couple of years, but is exclusive to the range-topping Grand Touring Reserve and Signature trim levels. This particular test car was a Signature, which starts at $37,935 before options. For reference, a base, front-wheel drive CX-5 Sport starts at $25,395. Standard features on the CX-5 Signature include 19-inch wheels, LED lighting, rain-sensing wipers, leather seating, heated front and rear seats, a heated steering wheel, adaptive cruise control, proximity entry and push-button start, and a Bose audio system. Options on this Soul Red ($595) model are restricted to accessory items: $70 for a cargo mat, $125 for all-weather floor mats, $400 for illuminated door sills, $125 for a rear-bumper guard and $250 for a retractable cargo cover. The final MSRP comes in just below $40,000. Our contributor Ben Hsu had high praise for the CX-5 turbo in our recent first-drive review. Now the rest of us have had a crack at it. Editor-in-Chief Greg Migliore: I love the CX-5's looks and driving dynamics. It's a sporty Mazda tailored to the crossover segment. This one, done up in Soul Red Crystal Metallic (what a name) and Signature trim with smokey 19-inch wheels, looks great. The Skyactiv-G four-cylinder with 227 hp (on 87 octane) and 310 pound-feet of torque makes for a brisk driving experience. In Sport mode, it's almost more eager than I want it to be. The main downside is the interior. The materials are just fine, and the infotainment is a little clunky to use. It takes a few more moves than I'd like to change the radio station. Also, major demerits for not being able to put a rear-facing car seat in the middle. Considering young families are a target market for this, that is not ideal.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Consumer Reports says infotainment systems 'growing first-year reliability plague'

The Consumer Reports Annual Auto Reliability Survey (right) is out, and the top two spots look much the same as last year's list with Lexus and Toyota in first and second place, respectively. However, there are some major shakeups for 2014, with Acura plunging eight spots from third in 2013 to 11th this year, and Mazda replaces it on the lowest step of the podium. Honda and Audi round out the top five. This year's list includes six Japanese brands in the top 10, two Europeans, one America and one Korean.
Acura isn't the only one taking a tumble, though. Infiniti is the biggest loser this year by dropping 14 spots to 20th place. Other big losses come from Mercedes-Benz with an 11-place fall to 24th, and GMC, which declines 10 positions to 19th.
Perhaps unsurprisingly, it's not traditional mechanical bugs hauling down these automaker's reliability scores. Instead, pesky problems with infotainment systems are taking a series toll on the rankings. According to Consumer Reports, complaints about "in-car electronics" were the most grumbled about element in new cars. Problem areas included things like unresponsive touchscreens, issues pairing phones and multi-use controllers that refused to work right.