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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

NFL player Alfred Morris receives his thoroughly restored 1991 Mazda 626

Washington Redskins starting running back Alfred Morris might not drive a flashy sports car or SUV, but after today, he'll be driving the nicest 1991 Mazda 626 on the planet.
Back in July, Morris temporarily traded in his 626 - cheekily named Bentley - for a 2014 Mazda6 loaner courtesy of Mazda, and today the sedan was presented back to him after the ultimate PR stunt: a reported 275-man-hour restoration that left this 22-year-old daily driver looking like it just rolled off the assembly line.
Not everything was brought back to original condition, though. The expired sticker from Morris' final year at Florida Atlantic University was left on the windshield, but to fit the car's nickname, a few high-end touches were added to the interior. This includes the quilted, cross-stitched leather seats (just like a real Bentley) and the touchscreen Pioneer audio system. There's also a plaque under the hood marking this car as the "Alfred Morris Project."

Aussie Mazda MX-5 Miata specs leak suggests power loss

Mazda's 2016 MX-5 Miata reveal didn't include much in the way of specifications, but the car's debut seems to have blown the lid off of the rumormill, with the latest word out of Australia including fresh claims of curb weight and engine output.
Before delving into the findings from Motoring.com, we're going to take a moment to find a few grains of salt. It's not that we don't trust the Oz publication, it's just that we wouldn't be surprised to learn their car's specifications will vary from that of our eventual North American car.
Of course, we don't expect the footprint of the new ND model to itself to differ much - it will still be the most compact Miata ever - overall length is expected to check in at just over 154 inches - that's about 1.4 inches shorter than the original NA Miata and over 4 inches shorter than today's NC generation, yet it'll ride atop a longer wheelbase and be slightly wider while sitting lower to the ground.