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Mazda Miata livery design contest in Forza Horizon 2

If you're into video games, creativity, the Mazda MX-5 Miata and South by Southwest, then there's a contest in Forza Horizon 2 you'll want to know about. Called the Livery Design Contest, your job is to head to Xbox Live sometime before midnight on January 4, 2015 and design a paint job for the 1994 Miata in the game. A panel of judges will evaluate designs for originality, aesthetic design and technical proficiency, and settle on up to five semifinalists who will regroup in the next round, which is public voting. Come January 26, the public can begin voting on its favorite design until February 12, to narrow the semifinal pool down to two. Those two will be flown to South by Southwest in Austin, TX – which happens from March 13-22 – and one of them will be crowned the winner. Said winner will lumber away from the event with $3,500 worth of prizes, including a 55-inch curved-screen television, and their livery will be free to all of the minions playing Forza Horizon 2. There's also a Mazda hub on Xbox Live for everyone to take an in-depth look at the 2016 Miata, if you just like to watch, in which case you may also want to see the related videos joining the press release below. MAZDA TEAMS UP WITH XBOX TO LAUNCH 2016 MX-5 - Mazda MX-5 Livery Design Contest Now Live in Forza Horizon 2 - - Branded hub allows Xbox users to virtually tour 2016 MX-5 and enter MX-5 design contest - Winning design to be featured in Forza Horizon 2 and gifted to all players IRVINE, Calif. (December 4, 2014) – For the second consecutive year, Mazda North American Operations (MNAO) is teaming up with Xbox, this time to promote the launch of the 2016 Mazda MX-5 and give Forza Horizon 2 players the chance to enter the Mazda MX-5 Livery Design Contest. An interactive experience with the 2016 Mazda MX-5 and information on the design contest will be available through the Mazda branded hub on Xbox 360 and Xbox One. The Mazda MX-5 Livery Design Contest, which is now live through January 4, 2015, will give Forza Horizon 2 players the opportunity to design the livery for the 1994 Mazda MX-5 currently available in-game. Two finalists will be awarded a trip in March to South by Southwest 2015 for the final design showdown. The winner will walk away with a new 55-inch curved TV, audio music system, Xbox One Kinect console and one MadCatz Racing Wheel estimated at $3,499.95.

Mazda engineers say current Skyactiv-X might not suit U.S. market

We've been watching Mazda roll out the 2.0-liter four-cylinder Skyactiv-X engine in Japan and Europe, waiting our turn. When European authorities released fuel economy information for the high-tech motor last June, we wrote, "Mazda has yet to make an official decision on timing for the U.S market's launch of the engine." Automotive News spoke to Mazda engineers in charge of the powertrain, and based on the answers AN got, the question might not be when we get the Skyactiv-X, but if. Seems that the automaker now isn't certain whether the cost/benefit analysis for the U.S. market favors the engine, and there's concern the 2.0-liter might not be powerful enough for us with its current output of 178 horsepower and 186 pound-feet of torque. At the moment, our Mazda3 is served only with a 2.5-liter Skyactiv-G engine producing 186 hp and 186 lb-ft., not too far ahead of the Skyactiv-X. The Skyactiv-X would return better fuel economy, but requires a noteworthy price premium over the Skyactiv-G. The Truth About Cars says the Skyactiv-X has become the top-seller in the Japanese-market Mazda3, even though it costs 27% more than the base, 2.0-liter Skyactiv-G for a 9% improvement in fuel economy. Mazda's not sure U.S. customers would care much for that kind of math. Engineer Yoshiaki Yamane told AN, "Maybe U.S. customers require more power, because fuel economy is not the top requirement." There isn't much Mazda can do about the tech-heavy engine's cost, since pricey equipment like the high-pressure fuel injection and combustion systems, supercharger, three-way catalyst, and 24-volt mild-hybrid system provide the mileage gains that are the engine's reason for being. Instead, engineers are researching the system's effects with larger displacements. If it works as desired, a larger and more powerful Skyactiv-X could come to the U.S. on the large-vehicle architecture Mazda's developing for new sedans to arrive in a couple of years. That's the hope, at least. Remember, Mazda's Skyactiv-D was meant to go into the 2014 Mazda6, but didn't because Mazda said it needed more time to find "the right balance between fuel economy and Mazda-appropriate driving performance." After five years of "Soon," the engine showed up on the 2019 CX-5 that starts at $42,045. Based on that template, it could be awhile before we know how the U.S.-market Skyactiv-X story ends. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

Mazda CX-6: How a wagon could sell better than the Mazda6

There is no Mazda CX-6. It doesn't exist, nor have we talked to anyone at Mazda about its existence. However, let me now say that there SHOULD be a Mazda CX-6, or to put it another way, a Mazda6 Wagon that's been Allroad-ified with a modestly raised suspension, plastic body cladding and all-wheel drive. You know, the way Americans prefer their wagons. During the Regal TourX launch, Buick's product planning folks pointed out that such a crossover wagon (let's go with that term for now) filled a market niche that's really not being satisfied. One that's more stylish and luxurious than a Subaru Outback, but more functional and less expensive than an Audi Allroad. It would cater to people who seek something different from the norm, both in terms of brand and body style. Sure, it's certainly not a big market niche, but it is seemingly growing. Well, if Buick is indeed onto something and that growth continues, then Mazda could most definitely go after that same market niche. Sure, it's a small niche, but all three Mazda6 generations have sold in such minuscule numbers (33,402 in 2017), why not try something completely different? I could easily see a CX-6 outselling its sedan sibling. Such a Mazda crossover wagon would only have a Buick and Subaru as competition, as opposed to trying to draw customers away from the Honda Accord, Toyota Camry and every other midsize sedan at a time when the entire segment is hemorrhaging sales. It would also nicely complement a lineup of crossovers that includes the CX-3, CX-5 and CX-9, providing yet another alternative to entice customers. View 30 Photos Let me also say that, having driven both the Regal TourX and a Mazda6, that the two could be cross-shopped. I'd argue the Mazda actually has a more luxurious cabin than the supposedly "premium" Regal, while Mazda's new turbocharged 2.5-liter (250 horsepower, 310 pound-feet of torque) outdoes the Buick's potent 2.0-liter. Meanwhile, the Mazda6's standard, naturally aspirated 2.5-liter (184 hp, 185 lb-ft) should offer comparable fuel economy as the Subaru Outback (28 mpg combined) without making you suffer through a CVT. Now, as for adding all-wheel drive, the Japanese market version of both the sedan and wagon (known as the Atenza) can apparently be had with it. Can it be packaged with the turbocharged engine? That's another question, but all the other pieces are seemingly in place to bring the Mazda6 wagon to the United States.