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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2015 Mazda2 spotted on the road

When Mazda unveiled the Hazumi Concept at the 2014 Geneva Motor Show, our excitement for the next Mazda2 increased considerably. The Hazumi looks to retain much of the driving character that makes the current 2 one of the very best cars in its segment while infusing it with more aggressive styling. Of course, when the 2 arrives, it won't look exactly like the Hazumi. That's why these spy photos are so important.
This is our very first look at the next-generation 2, and although the Hazumi influence might be difficult to discern, thanks to the swirly camo, it's still there. The grille shape and the headlights are very similar in shape to the items shown on the concept, while the camouflage disguises the shape of the greenhouse, which looks somewhat like the Hazumi.
What we can't see, though, is under the hood. That's where our spies come in, reporting that a pair of 1.5-liter SkyActiv engines will see action in the tossable 2. The former, which we'll almost certainly see in the US, is a gas-powered mill found in the Euro-spec Mazda3. In the larger 3, it produces 99 horsepower and 111 pound-feet of torque, which is broadly similar to what the current 2's 1.5-liter pumps out. The other engine, a 1.5-liter SkyActiv diesel, probably won't be making the trip, although we'll continue to hope.

Jeep Wagoneer S and Mazda Miata updates | Autoblog Podcast #817

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. In the news, F1 snubs Michael Andretti, Jeep shows off the electric Wagoneer S, Mazda reveals the updated 2024 Miata, Mary Barra talks about future plug-in hybrids, and Rivian is set to reveal a new global product. In reviews this week, we've been driving the new Kia EV9, the Genesis Electrified GV70 and our long-term WRX. We also get a Spend My Money update, and help someone pick a replacement for a Cadillac CTS. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #817 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown F1 rejects Michael Andretti's bid to join 2025 Jeep Wagoneer S EV revealed in photos 2024 Mazda MX-5 Miata gets a ton of significant updates GM CEO Mary Barra promises shareholders more PHEVs Rivian planning 'worldwide product launch' on March 7 Cars we're driving 2024 Kia EV9 2024 Genesis Electrified GV70 Long-term Subaru WRX Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Motorsports Podcasts Genesis GM Jeep Kia Mazda Subaru Convertible Crossover SUV Electric Luxury Sedan Rivian