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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

2020 Mazda CX-9 gets more torque and second-row captain's chairs

The 2020 Mazda CX-9 is here, and it’s even more enticing than the 2019 model year SUV. ItÂ’s not a full redesign, but Mazda shook up the features list to make it more competitive with other three-row crossovers. Most notable (arguably) of all changes comes from a small increase in torque — the 2.5-liter turbocharged four-cylinder gets bumped from 310 pound-feet of torque to 320 pound-feet. Horsepower remains the same at 250 horses. Those figures are only applicable when using 93 octane fuel. They go down to 227 horsepower and 310 pound-feet of torque when on 87. Another new feature is an off-road traction assist button, replacing the traction control button. This new feature is meant to help when navigating rougher terrain. HereÂ’s how Mazda describes its function: “When the diagonal wheels lose traction, off-road traction assist will stop reducing the engine torque and increases the brake force on the wheels without traction. This transfers power to the wheels still on the ground to help allow the vehicle to regain traction and continue the drive.” WeÂ’ll be interested to see how this helps the CX-9 on a snowy Michigan winter day soon. The number of standard features on the base Sport trim is up, too. Now all CX-9s get heated front seats, a power driverÂ’s seat, rain-sensing windshield wipers, heated outside mirrors and auto high-beams. Additionally, Mazda made its full suite of i-Activsense safety features standard. This includes adaptive cruise control, lane-keep assist and other driver assistance niceties. Mazda is also adopting the new key fob design of the Mazda3 for the CX-9. Optional on the Touring and Grand Touring are second-row captainÂ’s chairs. Previously, Mazda only offered bench style seating for the CX-9, so this addition could be a huge turn-on for some folks in this segment. The chairs have armrests, and the lack of a center pull-down means Mazda had to redesign its cupholder layout in back. In CX-9s equipped with the chairs, the cup holders and USB ports are now integrated into the backside of the front center console. If you opt for the captainÂ’s chairs in the Grand Touring or Signature trims, the seats are heated.  Pricing does increase a fair amount for the 2020 CX-9. A base front-wheel drive Sport is now priced at $34,835 including destination, a $1,510 increase from last yearÂ’s base price. The top of the range only got $750 more expensive, though, as the Signature starts at $47,160.

2017.5 Mazda6 gives you more for the same money

The current Mazda6 has been around since the 2014 model year, but Mazda continues to update it and make it more enticing. For this midyear update that's earned the "2017.5" model year stamp, Mazda has added more standard features to both the base model Sport and midlevel Touring models. The Sport model now comes with blind-spot monitoring and rear cross-traffic alert as standard features. The Touring model picks up navigation and heated seats as standard equipment. You can also opt for 8-way power leather seats on the Touring as well. If the extra features weren't enough, Mazda doesn't charge anything extra for the trim levels. All the base prices remain the same. The cheapest Sport model, which comes with a manual transmission, still starts at $22,820. The cheapest Touring model, again with a manual transmission, keeps its starting price of $25,070. Aside from a nice addition of features for no extra cost, there's something else interesting about the 2017.5 Mazda6, and that's the model year itself. The last time Mazda used a half-year designation was for the 2016.5 CX-5. It was the last model year of the previous generation CX-5, with the completely redesigned model launching for 2017. This leads us to believe that we may be seeing a completely new Mazda6 for the 2018 model year, with a reveal sometime within a year. It's possible Mazda could just do a significant refresh for 2018 as well, but the 6 also is the next model due for a complete redesign. And since the folks at Mazda have told us they're in the process of thoroughly updating the lineup again, we would lean toward the likelihood of a completely new car rather than a refresh. Related Video: Featured Gallery 2017 Mazda 6 View 33 Photos Image Credit: Mazda Mazda Car Buying Sedan