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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2021 Mazda CX-9 gets new tech, Carbon Edition

Mazda announced early Tuesday that the 2021 CX-9 is getting a nip-and-tuck styling update along with some updated tech, including a new 10.25-inch infotainment system powered by the latest version of Mazda Connect.  Mazda may have oversold things a bit by saying the 2021 CX-9 styling is new in the strictest sense. We only have this photo and Mazda's press release to go on, but from what we can tell, the changes are effectively relegated to trim elements available with certain option packages or trim levels, and mostly at the higher end. The fundamental shapes of the 2021 CX-9's body panels remain identical to 2020's, while changes include a new grille and wheel design on the Signature model. The biggest changes come care of the Carbon Edition, which gets "Polymetal Gray" exterior paint, gloss black door mirrors, a unique gloss black front grille and 20-inch black metallic aluminum alloy wheels. Inside, it adds red leather seats and black interior trim on the dash, door panels and handle bezels. In addition to the larger screen and updated infotainment interface, Mazda says the 2021 CX-9 will now offer wireless device charging, with a new pad incorporated into the cubby area forward of the gear selector.  The most exciting Mazda news for the coming model year might be the introduction of the turbocharged Mazda3, but here in Crossoverland, improvements to the CX-9 are both welcome and necessary. Mazda's stylish three-row is attractive and great to drive, but compromised in terms of practicality for those very reasons. Look for the '21 CX-9 to hit showrooms later this year.  Related Video:    

Tougher than steel: Wood pulp could make lighter auto parts

KYOTO, Japan — The global push among carmakers to make ever lighter vehicles is leading some auto suppliers in Japan to turn to what seems like an unlikely steel substitute — wood pulp. Japanese researchers and auto component makers say a material made from wood pulp weighs just one-fifth of steel and can be five times stronger. The material - cellulose nanofibers — could become a viable alternative to steel in the decades ahead, they say, although it faces competition from carbon-based materials, and remains a long way from being commercially viable.> Related: Jay Leno drives the Renew cannabis car — hemp you can't dent Reducing the weight of a vehicle will be critical as manufacturers move to bring electric cars into the mainstream. Batteries are an expensive but vital component, so a reduction in car weight will mean fewer batteries will be needed to power the vehicle, saving on costs. "Lightweighting is a constant issue for us," said Masanori Matsushiro, a project manager overseeing body design at Toyota. "But we also have to resolve the issue of high manufacturing costs before we see an increased use of new, lighter-weight materials in mass-volume cars."A NEW PROCESS Researchers at Kyoto University and major parts suppliers such as Denso Corp, Toyota's biggest supplier, and DaikyoNishikawa Corp, are working with plastics incorporated with cellulose nanofibers — made by breaking down wood pulp fibers into several hundredths of a micron (one thousandth of a millimeter). Cellulose nanofibers have been used in a variety of products ranging from ink to transparent displays, but their potential use in cars has been enabled by the "Kyoto Process," under which chemically treated wood fibers are kneaded into plastics while simultaneously being broken down into nanofibers, slashing the cost of production to roughly one-fifth that of other processes. "This is the lowest-cost, highest-performance application for cellulose nanofibers, and that's why we're focusing on its use in auto and aircraft parts," Kyoto University Professor Hiroaki Yano, who is leading the research, told Reuters in an interview. The university, along with auto parts suppliers, are currently developing a prototype car using cellulose nanofiber-based parts to be completed in 2020.