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Mazda builds 4-millionth Mazda3

To say that the Mazda3 is a vital product for Mazda would be one heck of an understatement. In fact, the model line accounts for about 30 percent of the manufacturer's sales. Fortunately for Mazda, they're selling well.
These days, the Japanese automaker is building the Mazda3 (known domestically as the Axela) in Japan, China, Thailand and, as of last month, in Mexico. The company's expanded global production capacity has helped Mazda reach four million units of the Mazda3 sold around the world since the first model was introduced over ten and a half years ago.
Over the course of that decade since its introduction in June 2003, Mazda has gone through three generations of Mazda3, the newest model benefiting from the company's Skyactiv technology and even encompassing a hybrid model in the Japanese Domestic Market.

44 Miatas engaged to spell happiness from above

We've seen all manner of ways to propose marriage, from the usual candlelit dinner to the Jumbotron at the big game. A friend of ours recently proposed with his a barbershop quartet singing backup. But this has to be a new one - and one that automotive enthusiasts would probably find even more touching than a sky-writing biplane.
A member of the Miata.net forum recently asked other MX-5 enthusiasts to help him pop the big question to his bride-to-be. He got 31 Miatas together and needed just four more, but after appealing to his fellow roadster fans, over 40 turned up in the parking lot at the local high school.
The groom-to-be runs an aerial photography business and used an unmanned drone which his girlfriend thought would be shooting some local real estate properties when it flew over the parking lot and captured the image you see above with 44 little roadsters spelling out "Marry Me?" The answer, in case you were wondering, was a resounding "Yes!" How could she not, after all, when those Mazda convertibles are just so darn adorable? Now they'll just need to figure out what they'll be driving to the chapel on the big day.

Mazda reports highest profits in its 94-year history

We may only be a third of the way through 2014, but for Japanese companies, March 31 marked the end of fiscal 2014, and it was a banner financial year for Mazda's global operations. The Japanese independent saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase over 2012 to 1.36 billion euros ($1.88 billion), eclipsing the brand's previous best year, 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.
What's most impressive, though, is where Mazda saw improvement. The notoriously rough European market was rather kind to the Zoom-Zoom brand, where sales increased 25 percent to 163,000 units. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe's two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.
Notice we aren't talking about North American sales? That's because Mazda only saw a moderate, five-percent gain in the New World, with sales climbing to 391,000 units in the US, Canada and Mexico. This is particularly disappointing considering Mazda has launched three critically acclaimed products (CX-5, Mazda6 and most recently, Mazda3) for the North American market over the past two fiscal years. Still, it isn't a particular reason to be concerned, as IHS industry analyst Stephanie Brinley notes. "Five percent isn't terrible," Brinley told Autoblog, saying that Mazda should see a bump in 2014 as the Mazda3 picks up steam.