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Sweating the small stuff | 2017 Mazda CX-5 First Drive

The 2017 Mazda CX-5's door handles got their own design study. They got their own graphs, maths, and a team of people scientifically analyzing how humans interact with them. There was a whole to-do. And yet, you look at them back-to-back with their predecessors, a Spockian eyebrow reaching to the stars, and wonder what all the fuss was about. But apparently they're better. They're also perfectly illustrative of the entire effort to re-engineer and improve Mazda's best-selling model. At first, the 2017 Mazda CX-5 seems like a sensible evolution of its well-loved predecessor – there's sexier styling, a more premium cabin, and additional features, but the dimensions and engine specs look awfully similar. It certainly looks like one of those "the old car's great, let's not overthink the new one" redesigns. Except it isn't. Dig deeper and you'll see just how much meticulous work – from the door handles to the throttle response – went into making the new CX-5 a crossover that thoroughly trounces the majority of its competition. Take the efforts to make it quieter. According to Mazda's internal measurements, the sound-quelling improvements made for the CX-5's 2016 refresh already made it one of the quietest compact SUVs on the market. That apparently wasn't good enough. To what seems like an absurd degree, Mazda's engineers obsessively examined every nook, cranny, corner, and crevice to sniff out noise and eliminate it. Gaps were filled, insulation was injected, seals were added, air was redirected, glass was double glazed, and carpet replaced plastic coverings. It would seem that the Society of Persnickety Engineers is well represented at Mazda HQ. "I'm not sure how they found some of these," said Mazda vehicle development engineer Dave Coleman with a shake of his head, almost amused by the obsession and dedication of his colleagues across the proverbial hall in the sound-deadening department. (He goes over many of their enhancements in the video below.) And it worked. The new CX-5 is indeed incredibly quiet, even on San Diego's notoriously loud corrugated concrete freeways. It is quiet for a Mazda – a brand previously known for the exact opposite – and the entire segment. Even the fairly quiet 2017 Honda CR-V we drove on the same freeways on the way to San Diego couldn't match it. Actually, much of the driving experience can't be matched by a competitor.

First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Mazda teases electric car again with peek at interior

Mazda is again touting the new electric vehicle it plans to reveal at the Tokyo Motor Show, this time teasing it from the inside. A 15-second video homes in on features found on the center console, namely, the blocky shifter for the automatic transmission, a large, knurled rotary dial for infotainment control, and a smaller dial we'll assume is for volume control. As for what else we can make out, if we were to guess, we'd say the slick surface to the right of the shifter is a screen. It'll be interesting to see how Mazda designers filled the space between the seats, but we're surprised Mazda went with such a substantial shifter; this being an EV on a new, dedicated platform, designers could have minimized the focus on shifting and opened up a host of other uses.  A brief press release informs us that Mazda's worked to liberate the cabin from structural clutter, though. The brand says the interior is "designed to give occupants a feeling of being 'enveloped in openness,'" and that the "goal [is] to make spending time in the car a comforting experience that allows customers to be themselves." Empty spaces throughout the center console "create a connection between the driver and passenger seat areas," so perhaps what looks like a free-floating console demo section in the video is what the unit will look like in the car. Elsewhere, the EV will feature eco-friendly materials. The EV isn't expected to make it to America, its powertrain designed to satisfy residents of particularly dense urban environments. The running gear should stick close to the drivetrain developed for the e-TPV prototype, meaning a 35.5-kWh battery powering a single electric motor at the front axle producing 138 horsepower and 195 pound-feet of torque, and a single-speed transmission. Range is thought to be around 120 to 150 miles on a charge. The onboard charger can handle 6.6-kW home charging and 50-kW rapid charging. Eventually, a range-extender version with a rotary engine should join the lineup; Mazda said it chose a rotary because even though it's less efficient than competitors' ICE range extenders, it's so much quieter. The debut of what everyone expects to look like a crossover happens on Oct. 23.