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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda3 successor due in dealers this fall

Following exciting new models like the 2013 CX-5 and 2014 Mazda6, Mazda is getting ready to introduce the next generation of its high-volume compact, the Mazda3. After talking to several of Mazda's dealers, Automotive News is reporting that the automaker is planning to introduce its new compact this fall, which is earlier than what was originally reported.
Aside from what we've seen in recent spy shots and what appeared to be a full-scale design mockup back in October, there is little information about the third-generation 3, but we can see that the car will get plenty of cues from Mazda's stylish Kodo design language, and we expect even more technologies from the company's SkyActiv efficiency program to come to bear. AN says that Mazda is hoping to top 300,000 sales this year in the US, and the sooner Mazda can replace the current aging 3, the better chances it has at reaching that goal.

Production Mazda Vision Coupe concept, GRMN Supra, new BRZ/86 coming

After writing about what's in store for the next-generation Subaru WRX, Japan's Best Car magazine is back with more spy work on what's ahead for the coming Mazda sedan, fighting-spec GRMN Toyota Supra, and next-generation Subaru BRZ/Toyota 86. All three are supposedly headed for previews at this year's Tokyo Motor Show before rolling out in 2021 and 2022. Mazda showed the Vision Coupe concept at the 2017 Tokyo show, then sneaked a mention of a rear- and all-wheel drive "Large Architecture" and two inline-six engines into a 2019 investor's report. Best Car says that concept's production version will house a 3.0-liter Skyactiv-X SPCCI inline-six with "M-Hybrid" 48-volt assistance. Output figures remain a mystery, but the mag says engineers are aiming for 345 horsepower. The real deal isn't slated for dealers until 2022, bringing what Mazda bills as a "BMW, Audi quality car at the price of Volkswagen." A further treat: Best Car says the Hiroshima automaker is laying out a two-door version on the same platform. Not even a month after 2020 Toyota Supra chief engineer Tetsuya Tada told us, "With a sports car, the promise is to offer more performance with each additional version," this report says the full-fat GRMN Supra will raise the stakes. Expected in the latter stages of 2021, the current 335-hp Supra will get an "output eventually close to 400 ps" (about 394 horsepower) from its BMW-source 3.0-liter straight-six. Along with that will come a lighter, stiffer body, and a sportier suspension tune to manage and make the most of the 60-horse increase. Best Car says the next-generation Toyota 86 / Subaru BRZ will move to a new platform, without specifying whether it would be Toyota's TNGA platform suggested by a report in April — not that there are many other options. Neither the footprint nor the body dimensions are predicted to change, and transmissions will continue to include a six-speed manual and a six-speed automatic. The new platform will hold a new engine, although it won't be the revelation many fans want. The magazine says the Subaru 2.0-liter FA20 will retire, making way for the Subaru 2.4-liter FA24. The FA24 is the same engine in the Subaru Ascent crossover, where it produces 260 hp and 277 lb-ft. There'll be no such fireworks for the sporty twins due in the first half of 2021, output reported to be "improved to 220 ps," or 217 hp — a 12-hp bump over the current figure.