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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2018 Mazda CX-5 gets cylinder deactivation, more standard features

Mazda recently announced its new Mazda6 would feature two engines, one of which would be a naturally aspirated four-cylinder engine with cylinder deactivation. Now the company has revealed the 2018 Mazda CX-5 will also get cylinder deactivation on its sole 2.5-liter four-cylinder. For those curious, the system shuts off the cylinders on the ends of the engine to save fuel. Mazda also says that the engine has been updated in a number of other small areas to reduce friction and further improve efficiency. The company hasn't provided fuel economy numbers for the new engine, though. The updates for the CX-5 go beyond the powertrain, as all trim levels get more standard features. The base-level CX-5 Sport now comes with a leather-wrapped steering wheel and shift knob, blind spot monitoring, and rear cross-traffic warning. The mid-level CX-5 Touring now has the i-Activsense safety feature suite standard, which includes automatic headlights, rain-sensing wipers, adaptive cruise control, lane departure warning, and lane keeping assist. This suite of features is also available as an option for the first time on the Sport model. The top-level CX-5 Grand Touring gets seat memory for two settings, as well as a power-adjustable passenger seat. These updates bring very minor increases in price. The Sport trim adds another $140 over the 2017 version. The Touring jumps the most, up $335. The Grand Touring model increases $285. You'll be able to find 2018 CX-5s soon, as Mazda says they'll be arriving at dealers December 2017. Related Video: Featured Gallery 2017 Mazda CX-5: First Drive View 25 Photos Image Credit: Mazda Green Mazda Crossover SUV mazda cx-5