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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Mazda Miata RF gets price bump for 2019

Over the past couple of months, Mazda has been releasing information about updates for the 2019 model year of the MX-5 Miata. We got details about the car's 2.0-liter I4 making 181 horsepower and 151 pound-feet of torque. The car also gets a telescoping steering wheel, new door stops, updated cupholders and seat levers, standard rear-view camera and 17-inch wheels. Later, we learned the new Miata would also be a smidge more efficient. Now, Mazda has announced pricing for the 2019 Miata RF. Going on sale in August, the 2019 Miata MX-5 RF starts at $33,240 (including $895 in destination fees) for the Club trim level with a six-speed manual transmission. That's a price increase of $435. That doesn't seem so bad when you consider the extra 26 horsepower and higher redline. The Club 6MT can also be optioned with Brembo brakes and BBS wheels for an extra $3,770, or the Brembo/BBS/Recaro package for $4,670. The MX-5 Club with six-speed automatic comes with paddle shifters and sport mode for $33,840, but isn't available with the Brembo/BBS packages. The i-ActiveSense package, which includes features like Smart City Brake Support and lane-departure warning is a $450 option for the Club 6AT. MSRP for the Grand Touring trim starts at $34,230 with a six-speed manual transmission, which is $585 more than the outgoing model. The new GT-S package for the Grand Touring 6MT adds $750, and comes with a front shock tower brace, limited-slip rear differential, Bilstein dampers and a hand-painted black roof. The Grand Touring with six-speed automatic goes for $35,305. Auburn Nappa leather adds another $300. In terms of exterior colors, there are three premium options to choose from, each with its own added price. The gorgeous Soul Red Crystal tacks on another $595 to the price of the Miata RF. Machine Gray Metallic adds $300, while Snowflake White Pearl Mica costs $200. Pricing for the soft-top version of the 2019 Miata hasn't been announced yet. Related Video:

Mazda5 will officially die this year

We knew it was coming, but it just became a lot more official. Mazda is going to kill the closest thing to a driver-oriented people-mover when it phases out the Mazda5 MPV for model year 2016. The news was presented quietly and unremarkably, with Mazda giving its compact minivan a single-line obituary as part of an announcement recapping changes to the brand's lineup for 2016: "There are no plans at this time to bring a replacement Mazda5 to the US market beyond the 2015 model year." Despite being a critical favorite for its fun-to-drive nature and seven-seat capacity, the 5 never really resonated with consumers, representing a small percentage of Mazda's total sales. In its best sales year, 2008, only about 22,000 were sold, representing only about eight percent of the brand's sales that year. That percentage was even smaller in recent years, as the 5's sales fell into the low ten-thousands. In other Mazda news, the brand is making a number of small, subtle changes to its lineup. Almost all of them constitute new ore removed options and are available for your perusal in the attached press release. Scroll down for a look. 2016 MAZDA LINEUP: WHAT'S NEW Having launched two refreshed and two all-new models for the 2016 model year, Mazda North American Operations is keeping busy with broadening its award-winning lineup of cars and crossovers. For the 2016 model year, Mazda is keen to maintain its leadership in providing unmatched KODO—Soul of Motion design and excellent driving dynamics and democratizing advanced safety technologies like Mazda Radar Cruise Control and Smart Brake Support into even its smallest, most affordable vehicles. Mazda6 and CX-5 return for 2016 with new styling elements, interior amenities and refinement. Mazda CX-3 enters the North American market in a new, hot segment, and MX-5 Miata continues its mission to provide unadulterated driving thrills to the masses. Last but not least, Mazda3 has been repackaged for 2016. Below is a list of what's new and different with Mazda's 2016 lineup.