06 Mazda Rx8 Red Leather Manual 4 Dr on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Miata driver pulls off hilariously diabolical move in fender-to-fender racing

Racing is all about finding the little advantages over competitors that allow you to get ahead. Sometimes those are legitimate means - like being able to take advantage of a better line through a corner - and other times drivers get a little more creative for a leg up over opponents. Sometimes things might even go a little too far. Case in point: just watch the opening of this Mazda MX-5 Cup race from Silverstone in the UK.
According to the YouTube description, we're riding with James Rogers in this video, and he appears to be pretty talented behind the wheel. Rogers has a great start from fifth that has him in third within just a few corners. He starts stalking the top two drivers, who are already having a fantastic race themselves, but then we see that the person in second is clearly willing to do whatever it takes to win. Just watch the video, and you'll see what we mean. Bravo (?) to that racer for some very quick, albeit fiendish, thinking.

Next-gen Mazda3 teased in new video, should debut next month

Despite being one of the oldest vehicles in its class, the third-gen Mazda3 is still a favorite here at Autoblog. It's handsome, comfortable and one of the best-driving compacts around. While we had hoped to see a new Mazdaspeed3 hot hatch before this model expired, it seems that's not the case. Today, Mazda released a short teaser video showing a very brief glimpse of what appears to be a new hatchback. A caption says there's more to come next month. That leads us to believe we'll see the next Mazda3 in late November at or around the 2018 Los Angeles Auto Show. We don't know much about the new model, though it does look like the hatchback will carry over. That's no surprise given the Chevy Cruze, Honda Civic, Toyota Corolla, and Hyundai Elantra all offer five-door variants. You can include the hatch-only Volkswagen Golf on that list, too. The sedan is a given considering how popular the body style is in America. Expect the design to draw a lot from the Mazda Kai concept we saw last fall. It's harder to say what Mazda might stuff under the new 3's hood. Skyactiv-X would be great, but the compression-ignition gasoline engine likely won't be ready in time for the Mazda3's debut. That's a shame, as the engine shows a lot of promise and would be a good and unique feature for Mazda. Until the EV infrastructure improves and the associated costs go down, more efficient internal-combustion engines will still have a place in the market. Check out further info on the Skyactiv-X technology here, and stay tuned later next month for more news from Mazda. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Hatchback Sedan