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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Updated Mazda6 Wagon to look lovely in Geneva

For the 2018 model year, Mazda updated the Mazda6 sedan with some design and mechanical tweaks. It will take the stand for its European debut at the 2018 Geneva Motor Show. There, it will be staged alongside the Mazda6 Wagon, which will be getting its own global debut at the Swiss expo. Unless there's some sort of miracle, we won't be getting the five-door version here in the United States, which is a shame, because it's a beautiful wagon. Customers here — apart from a handful of die-hard fans and, perhaps, the entirety of the American automotive press — prefer something with a bit more elevation to it. Ask a Mazda dealer in Michigan or Arizona for a Mazda6 Wagon, and they'll probably try to sell you a CX-5 instead. That frustrates the wagon fans. "It's gorgeous," said Autoblog Associate Editor Joel Stocksdale. "It kills me that we don't get it." The Mazda6 Wagon, like the new sedan, features an updated exterior and interior design, new seating, better performance, and improved driving dynamics. The Mazda6 Wagon will be on the show floor with a number of other beautiful cars, including the Mazda Kai and Vision Coupe concepts, which bowed at the Tokyo show. Mazda will also showcase its new gasoline-powered Skyactiv-X spark controlled compression ignition, which we were recently able to test in a prototype vehicle. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Design/Style Geneva Motor Show Mazda Wagon 2018 Geneva Motor Show mazda6 wagon

Leaked images show digital gauge cluster for Mazda3

Most everything divulged about the 2019 Mazda3 so far has focused on the trick Spark Controlled Compression Ignition (SPCCI) Skyactiv-X engine. If a series of photos posted on a Chinese website are accurate, it looks like Mazda has novel plans for the cockpit as well. The three images show a three-color, all-digital gauge cluster in two different configurations. The first configuration places a three-digit speedo in the center of a blue-ringed tachometer, with gear indicator and water temp displays on the left, fuel range calculator and what appears to be a funky clock on the right. The second configuration splits the tachometer to the left and the speedo to the right. In between them is what looks like a road surface display for automatic cruise control. Trip info lies just under the blue-banded road, while water temp, fuel gauge, gear indicator and range info line up across the bottom. A swath of empty space on the left could be where Mazda's relocated the current car's passel of warning signals. Of note: Everything around the digital gauges appears to come straight from the current Mazda3. The instrument panel surround, the steering wheel and buttons, the stalks, all of it is lifted from today's car. If the photos are what's headed our way on some trim of the 2019 Mazda3, though, they show a clean, handsome evolution of the no-nonsense cluster in the current compact hatch. Mazda's worked up a head of good press on the run-up to the Mazda3 launch for both the engine and the dynamics. We're told we'll get between 10 and 30 percent more torque from the 2.0-liter SPCCI Skyactiv-X, and about 25 percent better fuel economy compared to today's 2.0-liter Skyactiv-G. Handling-wise, the jinba ittai philosophy — horse and rider as one — has led to engineers reworking everything from tire sidewall stiffness to multi-contoured torsion elements and the mounting and shape of the seats. The hatchback's torsional stiffness climbs by 30 percent, any excess rigidity countered by 7.5 meters of "matrix resin material" applied in 16 places on the body "to absorb vibration and dissipate it as heat." The point has been to eliminate dynamic static between the driver and the road, and then to give the driver the best natural seating position to take advantage of the body's reflexes to dynamic input. At the same time, this digital gauge cluster might also give that driver something tasty to look at. Related Video: