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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda Koeru concept forecasts next CX-9 in sleek form

Mazda rolled in to the Frankfurt Motor Show this year with the Koeru concept you see here. The showpiece is the latest embodiment of the Japanese brand's Kodo design language, applied with dramatic effect to a large crossover shape. Could this preview the next CX-9? The Koeru takes its name from the Japanese verb for "going beyond," and the reason is plain to see: though created by a mass-market brand, the concept could easily belong to an upscale marque like Infiniti (which offers a range of crossovers), Jaguar (which just revealed its first), or Maserati (which is preparing to get in on the action as well). It strikes us as aggressive as it is elegant, with taut lines and sporty details from the sharp lights to the muscular wheel arches. Few technical details as to what lies underneath it all were made available. And these show cars often lack working underpinnings to speak of anyway. But Mazda says that, beyond the styling, it optimized the aerodynamics over the upper body as well as underneath it to reduce turbulence and "enhance vehicle stability when driving at speed." It's also said to encompass the company's latest Skyactiv, i-Activesense, and Mazda Connect technologies. Which is all well and fine, but we're looking forward to seeing what innovations the company might incorporate if and when the Koeru (hopefully) transitions from concept to reality. In the meantime you can scope it out in the live and stock image galleries above and below. MAZDA KOERU The all-new crossover concept proposed by Mazda Mazda Motor Corporation is unveiling the all-new crossover concept Mazda KOERU for the world premiere at the Frankfurt Motor Show this year. The Mazda KOERU demonstrates Mazda's unique and daring interpretation of a crossover vehicle, proposed for the fast-growing crossover market. Featuring the full suite of Mazda's new-generation SKYACTIV technologies and designed under the KODO—Soul of Motion design language, the concept offers sporty yet delightfully refined styling and driving performance. The name "KOERU", which literally means "exceed" or "go beyond" in Japanese, comes from Mazda's aspiration to deliver value that goes well beyond the existing category norms and standards. As the latest incarnation of Mazda's new-generation products, the Mazda KOERU crossover concept offers styling that exudes power, vitality and a new level of polished refinement.

Sell your own: 2004 Mazda RX-8

Looking to sell your car? We make it both easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Combine "sports car" with "user-friendly" and, in most forums, you have yourself an oxymoron. Sports cars are – by definition – sporty, but rarely do they qualify as easy to use. One that did and, regrettably, has faded from the scene is Mazda's RX-8. Initially launched in 2003, and out of production within roughly a decade, the RX-8 was perhaps the rotary-powered answer to a question few – at the time – were asking. Happily, Mazda produced it anyway. With its front mid-engined platform, freestyle doors and +2 seating, the RX-8 came as close to offering day-in, day-out utility as anything this side of an extended-cab pickup. And its nod to practicality did little, if anything, to diminish the essential goodness of the menu. Mazda's design team provided a high-revving rotary, nimble handling and almost telepathic steering, combining them into a frenzy-filled dollop of locomotion. The result was no more than mildly fast and furious, but in properly motivated hands the RX-8 delivered a high level of entertainment for a relatively modest outlay. This for-sale example, a 2004 RX-8 with automatic transmission, requires just $6,000 and – not incidentally – the ability to buy into its premise. The automatic will be perceived by many to be a negative, but might also suggest a more gentle ownership history. And without benefit of a clutch and shifter, the new owner can concentrate on the driving, with the Mazda's absurdly direct steering and slot-car cornering. The asking price is on the high side (book average is about $5K), but know that similar cars might bring upwards of $8,000. And at 91,000 miles it's been used, but perhaps not used up. Related Video: Mazda Used Car Buying Buying Guide Ownership Coupe Performance