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Mazda MX-30 electric car production begins: Will it get the rotary range extender?

Mazda has officially started production of the electric MX-30. For the time being, the small electric car hasn’t been announced for the U.S. yet. Mazda hasnÂ’t declared otherwise, though, so we still have our hopes up. The first MX-30s are rolling off the line in Hiroshima, Japan. Europe will be one of the first places where these MX-30s end up. The car starts at GBP30,495 in the UK and ˆ33,990 in Germany. That's around $38,000. Certainly expensive, but the price would surely be different here, plus weÂ’d be eligible for the full $7,500 tax credit. Those lucky European customers will be met with an electric car that likes to do things a little differently than others. The modest 35.5 kWh battery pack is good for just 124 miles on EuropeÂ’s optimistic WLTP testing cycle. It would surely achieve a much lower number in the EPA test. Mazda has made it front-wheel drive, placing a single motor on the front axle thatÂ’s good for 143 horsepower. We expect to see the first ones hit the streets in Europe this fall, but thereÂ’s one thing that makes us hold out hope for an American MX-30: the potential for a rotary range extender. Mazda said as much in its 100-year celebration letter: “Later, the company developed a prototype Mazda2 EV with a small single-rotor engine used as a range extender. A similar system could find its way onto the Mazda MX-30, a brand new battery electric crossover SUV arriving at dealerships this year." Assuming Mazda goes through with a rotary range extender, we could see this car coming to the American market. That would up the range considerably and make it a much more viable option for many customers, even if they might not need the added range on a daily basis.  Related video:

Mitsuoka Rock Star is a Miata in a Chevy Corvette Sting Ray disguise

Mitsuoka is a famous (infamous?) Japanese custom car builder known for its absurd, and occasionally out-of-this-world vehicles. Its most iconic vehicle was the mid-engine Orochi, but its bread and butter are normal Japanese cars given front and rear styling from the past, usually sometime between the 1930s and 1950s. One of the more recent examples is the Mitsuoka Himiko, a Mazda Miata given a classic European roadster look. But the company has ventured a little further ahead in history with its latest model, the Mitsuoka Rock Star, which quite clearly is meant to be a C2 Chevy Corvette Sting Ray. The effect is actually pretty convincing, and as far as Mitusokas go, it looks smartly proportioned and a good fit for the base car. That base car is the current Mazda Miata, known as Roadster in Japan. It probably helps that the base Miata was designed with exaggerated fenders and creases from the get-go, so the even more exaggerated lines of the Corvette fit surprisingly well. Outside of the body, the car is pretty much identical to a regular Miata. It uses the same naturally aspirated 1.5-liter four-cylinder as all overseas examples. That means it makes just 129 horsepower and 111 pound-feet of torque, so this doesn't even come close to the fire-breathing power of real C2 Corvettes. Of course, that could be rectified with an LS V8 swap from Flyin' Miata. The engine is coupled to either a six-speed manual transmission or an automatic. The manual can also be had with a limited-slip differential. There are a number of available upgrades including custom colors for the body and the windshield surround. You can also add a custom leather interior with body-color coordinated panels. Mitsuoka will even provide retro-style wheels with white-letter BF Goodrich tires for the complete look. If you live in Japan and find this vehicle appealing, you'd better be ready to shell out plenty of cash. At current exchange rates, the base Rock Star starts at $41,636. The price goes up from there with options. In contrast, a base Mazda Miata here in the U.S. starts at $26,625, a little more than half that of the Mitsuoka. And of course, the U.S.-spec Miata is substantially more powerful. If you want the Mitsuoka, you'll also have to get in touch with the company quickly. There will only be 50 examples, and you have to apply for one. Related Video: News Source: MitsuokaImage Credit: Mitsuoka Mazda Convertible Performance mitsuoka

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.