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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2014 Mazda6: July/August 2013

Our newest long-termer - the Soul Red 2014 Mazda6 seen here - arrived in my driveway at the end of June. Without hesitation, I immediately put it to work as a daily driver, carpool bus and family vacation sled, and it accomplished all of those tasks with aplomb. Now, more than 4,000 miles down the road, I am left convinced that Mazda's latest midsize sedan is one of the best in its segment.
During the past 60 days, I have subjected the Mazda6 to scorching travel across Southwestern deserts, wheezing climbs over 8,000-foot-high Sierra Nevada mountain passes and basking in the cool ocean breezes of Malibu. It traveled with four passengers and a full load of luggage from Los Angeles to Lake Tahoe, and it braved the bumper-to-bumper freeway congestion on a weekday trip down to San Diego. It accomplished everything that was asked of while hardly skipping a beat - it has only required a regular sip of unleaded fuel to keep it moving forward.

2019 Mazda3 pricing starts at over $20,000, 2.5-liter engine standard

Pricing for the 2019 Mazda3 hatchback and sedan has been announced, and the base price has gone up by about $3,000. The new cheapest model is a front-drive, automatic Mazda3 sedan, and it starts at $21,895. The base Mazda3 now has the 186-horsepower 2.5-liter 4-cylinder as the standard engine, whereas the old model came with a 155-horsepower 2.0-liter engine and manual transmission as standard. Compared like-to-like, a 2018 Mazda3 in a similar spec would be slightly more expensive ($22,035) than the 2019 model. Opting for the hatchback on the base trim adds an additional level of equipment, with 18-inch wheels instead of 16-inch ones, Apple CarPlay and Android Auto, dual automatic climate control, leather wrapped steering wheel and shift knob. It also gets more safety equipment including blind-spot monitoring, automatic emergency braking, radar cruise control, automatic high-beams, automatic wipers and lane-departure warning with lane-keep assist. That all adds up to a $2,600 price increase over a base sedan. These features are available on the sedan for an extra $1,600 in the form of the Select package. For all other trims, opting for the hatchback adds $1,000. Higher trim levels add features such as better sound systems, real leather, a sunroof, heads-up display and power heated seats. In addition to pricing, Mazda revealed drivetrain options for the Mazda3, and they're not great for fans of manual transmissions. The Mazda3 hatchback with front-wheel drive and Premium trim is the only manual offering, and it starts at $28,395. On the upside, at least Mazda isn't relegating manual transmissions to the stripped out versions, but on the downside, there isn't a cheap manual option for those on a budget. And of course, if you want the sedan or all-wheel drive, the six-speed automatic is your only choice. Mazda has told us that it could match a manual with all-wheel drive, but clearly it doesn't see a market for that in the U.S. But like with the addition of the turbocharged Mazda6 and CX-5, if there's demand, such a combination could become available, but keep in mind the odds will still be slim. You can see the full breakdown of trims and prices below. The 2019 Mazda3 will be available in March.