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Next-gen Mazda2 designed for 'predominantly feminine' appeal

We can't ever think of a time we've heard anyone accuse the current Mazda2 of being too edgy, which makes reports of a softer design for the next-gen model a little surprising. Autocar reports that when the new 2 debuts next fall, it will have a "softer, more feminine appeal" than the current design.
This description lends a little more credibility to the Japanese magazine image we saw of the car back in July. Aside from Mazda's Kodo-inspired signature face, that picture did reveal softer lines, especially along the side of the car. This softened styling is to appeal to the car's target market, which Mazda's European design chief is reported to have called a "predominantly feminine customer base." Last we heard, though, Mazda might keep the next 2 out of the US due to slow sales.
The 2015 Mazda2 will reportedly ride on a shortened version of the platform used for the CX-5, but Autocar mentions that its platform could also be the basis of a new subcompact crossover - possibly to go up against vehicles like the Buick Encore and the upcoming Honda Fit-based crossover called the Vezel.

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda6 AWD: More evidence surfaces

Last month, we learned that Mazda was seriously considering adding all-wheel drive to the Mazda6 line-up due to high demand. Now, more evidence has surfaced that an all-wheel-drive Mazda6 could be coming sooner than later. As first reported by Motor Trend, the National Highway Traffic Safety Administration website has listings for both the 2018 Mazda6 with the standard front-wheel-drive powertrain and a 2018 with all-wheel drive. Clicking on the all-wheel-drive link reveals that it has the exact same safety ratings and features listed as the front-wheel-drive model. Both pages also have links to the same technical data sheets, all of which are for the 2016 Mazda6. This is the case with the 2017 model listed on the NHTSA site, too. Naturally, this by no means confirms that Mazda is bringing an all-wheel-drive version to the United States. It's possible the inclusion was a mistake, or someone might have even typed an "A" instead of an "F" when creating that page. But also considering Mazda's interest in offering all-wheel drive, the existance of all-wheel-drive Mazda6 variants overseas, and the likely minor technical hurdles to overcome, we'd say the odds are pretty solid that we'll see four driven wheels in a Mazda6 in the near future, even if not this model year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Mazda6: LA 2017 View 16 Photos News Source: NHTSAImage Credit: Drew Phillips Rumormill Mazda Safety Sedan