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Takashi Yamanouchi to retire as Mazda chairman

Takashi Yamanouchi has been with Mazda for a long time. He signed on with the Japanese automaker in April 1967 - one month after graduating from Keio University - and rose through the ranks over the years. By 1996 he was named to the company's board of directors. In 2008 he was named president and CEO, an office he held until 2013, after which he handed over the day-to-day reins to Masamichi Kogai and took up the seat at the head of the board room to serve as the company's chairman. But now, after 47 years working for Mazda, Yamanouchi-san is retiring at the age of 69.
During his tenure as CEO and then as chairman, Yamanouchi was credited with growing Mazda's business despite unfavorable fluctuations in exchange rates, opening the company's first plant in Mexico, and spearheading the development of Mazda's Skyactiv technologies and Kodo design language.
In his place, current vice chairman Seita Kanai will take over as chairman. The changing of the guard will take place after the annual shareholders' meeting on June 24.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

50 engineers kept the rotary alive at Mazda for 8 years

The Mazda RX-Vision concept is one of the standouts at this year's Tokyo Motor Show thanks to a drop-dead gorgeous design and a revival of the Wankel engine. The fact that the rotary is still in development at Mazda is thanks to a dedicated group of 50 engineers. According to Automotive News, their dream for the last eight years has been to bring this storied engine design back to the street. It won't be easy. Because of its design, the rotary suffers from poor fuel economy and high emissions. Making the challenge even harder, Mazda reportedly only gives them a small budget, but they continue to chip away at the problem. "These 50 engineers want to develop the rotary engine, therefore they joined Mazda," company research and development boss Kiyoshi Fujiwara told AN. "If I stop the rotary engine, probably they want to leave." For the Skyactiv-R under the RX-Vision's svelte hood, the team reportedly started from the 16X rotary project. Dating back to 2007, that 1.6-liter engine was supposed to improve torque and fuel economy thanks in part to direct injection. After additional development, insiders even suggested that the engineers might have finally solved the powerplant's issues. However, Mazda never put the mill into production, and the RX-8 remains the company's last Wankel-powered model to be offered in showrooms. "We have a dream that one day, this design with a rotary engine will achieve a level that customers will accept," CEO Masamichi Kogai said to AN. Mazda is quite clear that the RX-Vision might never go on sale without a suitable rotary. Although if it does see production, the coupe would likely use a stiffened version of the Miata's chassis, AN reports. Before anyone can place an order, these 50 determined engineers still have a lot of work ahead of them. Related Video: