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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Car and Driver lists 10Best for 2013, same as it ever was

Forgive us for having the distinct feeling of déjà vu, but it certainly feels like we've been here before. By that we are referring Car and Driver and the announcement of its annual 10Best vehicles for 2013. To be sure, it's an impressive selection of cars that combine heart-pounding performance and frugal sensibilities, but it also represents something of a broken record on the part of C/D. We're not so sure that's a flaw, though, as the resulting list is tough to argue with.
Vehicles like the Ford Mustang, Porsche Boxster, and BMW 3 Series have maintained their high-horsepower spots on this list for several years now. Even on the more practical and nimble end, the Honda Accord, Honda Fit and Mazda Miata have not budged. These continued spots are even in light of redesigns for some vehicles such as the Accord, Boxster and 3 Series.
In fact, the only newcomer to the 10Best list this year are the Scion FR-S/Subaru BRZ twins, which knocked out the Cadillac CTS-V. We think it would have been a huge misstep to have excluded the FR-S/BRZ, even in light of the supercharged Caddy's lamentable departure from 10Best.

Mazda6 diesel may finally launch this year according to CARB certification

For close to a decade, Mazda said it would bring its latest generation of diesel engine, Skyactiv-D, to the United States. And for most of that time, it said that engine would appear in the Mazda6. Last year Mazda finally brought us the engine in the CX-5, and it looks like this year, the 6 will finally get it, too. This seems to be the case based on a CARB certification posted on January 31 specifically for the midsize family sedan. The CX-5, in both front-wheel- and all-wheel-drive variants, is listed in a different certification, so it's not a case of a blanket certification for every vehicle the engine could appear in this year. As expected, the document lists the 6 as having a 2.2-liter turbocharged engine with a six-speed automatic, though it doesn't say whether the model is front-wheel-drive or all-wheel. Either is certainly possible, since all-wheel drive, in particular with the diesel, is available in overseas Mazda6s. Like in the CX-5, the engine will probably make 168 horsepower and 290 pound-feet of torque. While this certification tells us the diesel 6 will probably launch this year as a 2021 model, we're left to estimate the reveal date. Midway through the year, or possibly at the start of the next auto show cycle would seem likely, which would coincide with a model year update. Mazda has stated it will only be offered on the top-tier Signature trim, which starts at $36,345 with the standard turbocharged gasoline 4-cylinder. Looking at the price difference between a turbocharged Mazda CX-5 Signature with all-wheel-drive and the diesel CX-5, the price difference is about $4,000, so it would seem reasonable to expect the Mazda6 diesel to ring in at about $40,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.