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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Hiss off! Venomous snake takes refuge in Australian man’s engine bay

A man who went out for a walk in suburban Sydney got quite a surprise when he returned to his red Mazda. Left on his windshield was a hand-written note warning him that a venomous red-bellied black snake had taken up residence in his car. "Hi," the note read, "this afternoon a red Belly slithered up into your front left tyre. Please be careful." The snake is a native of wet areas of eastern Australia that can grow up to 2.5 meters (about 8 feet), making it one of Australia's largest venomous snakes. They're considered dangerous, but shy, unlikely to bite unless severely agitated. When Michael Garbutt popped the hood, he found the snake coiled up inside in the corner. "To say I was shocked is an understatement," he told The Sydney Morning Herald. "On reflection I don't think I would have put my hand out to pop the bonnet if I had known it was there." So he took to Google to look for a local snake wrangler and found Andrew Melrose, of Shire Snake Catchers. By the time he arrived, the snake had moved down into the engine. Then it moved behind the wheel guard, and then under the engine to the front bumper, then back to the right front wheel. Melrose said he coaxed it out by gently touching its body. "I've done it my whole life," he said. "It looks simple but if you haven't done it before you can get killed real quick." In the end, Melrose ended up grabbing the snake from the ground outside of the car and dropping it in a bag. The whole de-snaking process took about an hour. Melrose said the snake is common on the swampy peninsula area where it was found, since it finds plenty of frogs, eels and other creatures to eat. He says it's common to find them in cars. "If they get startled they look for the first place that is safe," he said. "The place I found it was very bare. There was no place for the snake to escape. People would have startled it and the only place for it to hide was the car. The driver could have driven off unaware and parked and the snake would have left the car when it felt safe." So let this be a lesson for you, Autoblog readers: familiarize yourself with your local venomous snakes. And keep the number of your local snake wrangler handy at all times. Or just don't move to Australia.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Unknown Auto News Weird Car News Mazda snake

Updated Mazda6 Wagon to look lovely in Geneva

For the 2018 model year, Mazda updated the Mazda6 sedan with some design and mechanical tweaks. It will take the stand for its European debut at the 2018 Geneva Motor Show. There, it will be staged alongside the Mazda6 Wagon, which will be getting its own global debut at the Swiss expo. Unless there's some sort of miracle, we won't be getting the five-door version here in the United States, which is a shame, because it's a beautiful wagon. Customers here — apart from a handful of die-hard fans and, perhaps, the entirety of the American automotive press — prefer something with a bit more elevation to it. Ask a Mazda dealer in Michigan or Arizona for a Mazda6 Wagon, and they'll probably try to sell you a CX-5 instead. That frustrates the wagon fans. "It's gorgeous," said Autoblog Associate Editor Joel Stocksdale. "It kills me that we don't get it." The Mazda6 Wagon, like the new sedan, features an updated exterior and interior design, new seating, better performance, and improved driving dynamics. The Mazda6 Wagon will be on the show floor with a number of other beautiful cars, including the Mazda Kai and Vision Coupe concepts, which bowed at the Tokyo show. Mazda will also showcase its new gasoline-powered Skyactiv-X spark controlled compression ignition, which we were recently able to test in a prototype vehicle. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Design/Style Geneva Motor Show Mazda Wagon 2018 Geneva Motor Show mazda6 wagon