1998 Mazda Rx7 Convertable / 76,051 Orig Miles on 2040-cars

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Mazda sketches Koeru concept ahead of Frankfurt show

Mazda is giving us an early peek at the Koeru concept set to debut at the Frankfurt motor show. With a name derived from the Japanese word for "exceed" or "go beyond," the model is the latest evolution in the company's long-lived Kodo design language. Sketches tend to distort a vehicle's actual proportions, and the perspective on this one appears to be playing some visual tricks. Some things can't be hidden so easily, though. The Koeru appears to wear a more sharply angled version of Mazda's shield-shaped grille, and the headlights evolve the look of the CX-3 with an even narrower squint. The steeply raked rear hatch provides a coupe-like roofline, but we wonder if the angle is this pronounced in real life. Reports from last year suggest that a new CX-9 is on the way in 2016, and we could be getting a preview with the Koeru. Mazda is also purportedly developing a CX-7 successor. We should get a better idea if this show car represents either of those future CUVs when we can see it in the metal in Germany. MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT Mazda Koeru features a distinctly powerful rendition of the KODO design theme Japanese carmaker aims to further raise benchmark in competitive SUV segment Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment. Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value. With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun. The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2019 Mazda3 shows off factory bodykit, Miata gets a hardtop at Tokyo Auto Salon

The 2019 Mazda3 wasn't exactly lacking in the sporty style department when it was shown last month in L.A. But everyone, including Mazda, knows that doesn't mean it can't be even sportier. As such, the company is showing off a version of the new compact hatchback at Tokyo Auto Salon, a modified car and aftermarket parts show, with a body kit. It's a subtle one, consisting of a black front lip spoiler, black side skirts, and a longer, slightly upturned rear spoiler. Its low-key design fits in well with the Mazda3's taut, clean lines, and it makes the car look lower and more purposeful. The Mazda3 isn't the only car getting some love at the Tokyo Auto Salon. The company will display an MX-5 Miata with a removable hardtop made of carbon fiber. Now, you may remember that Mazda does offer a hardtop, but just for racing drivers. That top is a bit odd looking with a really high rear-end to clear motorsports-spec roll bars and cages. This top follows the lines of the roadster's soft top, looking much more sleek. Neither sets of parts here have been announced for production, but we wouldn't be surprised to see them show up as Mazda accessories. The Mazda3 body kit in particular seems a shoe-in, since the previous generation Mazda3 had a very similar appearance package available. The Miata top certainly seems as though it was designed with regular consumers in mind. Its future is less certain, though. For one thing, Mazda can point to the Miata RF if you want a solid roof. Then again, Mazda still offered a removable hardtop for conventional Miata roadsters even after the original power-retractable hardtop model was introduced. If it does come to market, though, expect it to be made from more affordable fiberglass and be painted in factory colors. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.