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Editors' Picks March 2024: Refreshed Acura TLX, the Mazda CX-90 and more

This month, a wide variety of body styles and powertrain propositions earn Editors' Picks status. The brand-new Mazda CX-90 has impressed us in many forms, but that comes as no surprise. The Tonale from Alfa may not be a super-hot performance SUV like the Stelvio Quadrifoglio, but it's still captured our love. And for those wishing to remain lower to the ground, the V60/V60 Cross Country bring style to the limited pie that is the wagon market. Lastly, Acura updates its TLX, and the package only gets better. In case you missed previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. You'll find the entire list of Editors' Picks at this link here, which we keep updated as cars are either added or dropped from the list. The vehicles youÂ’ll find below consist of every car we rated in March that earned an EditorsÂ’ Pick. 2024 Mazda CX-90 2024 Mazda CX-90 PHEV Premium Plus View 70 Photos Quick take: The driver's three-row SUV. Enthusiasts who need space should seek out the CX-90. It translates Mazda's enthusiast DNA into a people hauler. Score: 8 What it competes with: Honda Pilot, Kia Telluride, Jeep Grand Cherokee L, Chevy Traverse, Subaru Ascent, Ford Explorer, Toyota Highlander, Mazda CX-9, Kia Sorento, Buick Enclave, Nissan Pathfinder, VW Atlas Pros: Lovely to drive inline-six; premium interior; will make you forget you're driving a family hauler Cons: Limited third-row and cargo space for the segment; PHEV is rough around the edges From the editors: News Editor Joel Stocksdale — "With excellent driving dynamics, classy interiors, strong powertrains and good value, the CX-90 should be high on anyone's shopping list, whether they're looking at mainstream or upscale brands. It's a strong competitor in a big field. The available interiors put it on par with some real upscale brands. It's not perfect, but it's very good, and it's a good sign for future Mazdas." Road Test Editor Zac Palmer — "There's little doubt that the CX-90 is the affordable three-row SUV for enthusiasts, and I think the inline-six is likely your best bet.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda patents show rotary engine for range-extended EV

Two years ago, Mazda introduced a fascinating range-extended electric car called the Mazda2 RE Range-Extender. It took an electric Mazda2, and dropped in an itty-bitty 330cc rotary engine. It wasn't the rotary-powered sports car we had hoped for, but it seemed like a unique way to keep the quirky engine alive and kicking. But not long after the car's reveal, it seemed to disappear. Now the basic idea has resurfaced with a few modern updates in a couple of US patents. The first patent is pretty straightforward and describes a range-extended EV similar to the BMW i3. At the front is an electric motor driving the front wheels. At the back is an internal combustion engine that powers an electric generator. In the middle is a lithium-ion battery for storing and delivering electricity. It's the same set-up as that Mazda2. The second patent is for an engine start-and-stop system, but specifically for rotary engines. The system is designed to shut off a rotary engine when not needed, much as modern piston engines do. It also stops the rotor in a position that closes the intake port to ensure no fuel or exhaust emissions slip out through the intake tract. This is necessary since there are no valves in a rotary, and air and exhaust come through ports that are "opened" and "closed" by the rotor itself. The patent also describes the possibility of firing a spark plug after the fuel has been cut to eliminate any leftover fuel emissions. This system would theoretically improve a rotary engine's fuel economy and emissions significantly, which would be a boon as those are two of the rotary's major weaknesses. The rotary-engine patent also includes the same range-extended powertrain drawing as the first patent. It's there as a description of a possible application. And in such an application, where the rotary wouldn't have to run all the time, the system could take advantage of the rotary's inherent strengths. Weight can be kept low thanks to the engine's small dimensions, which should help in keeping the car sprightly and efficient. Rotaries are renowned for smoothness, too, so it shouldn't need too much refining and sound deadening, the latter of which adds more weight. The small size would also help with packaging, leaving more space for people, cargo, or possibly batteries. And since it has been patented, the company may be looking to bring the system to market.