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Mazda reports strong Skyactiv sales, plans to boost output 25%

Mazda is set to expand production of its Skyactiv engines after critical and commercial acclaim for the fuel-sipping powerplants. The Japanese manufacturer has a number of plans in the works to bump up production, with the first being a 25-percent increase in output from its Hiroshima, Japan engine facility.
Besides adding a new line, Mazda will modify the line that built MZR engines, a family of mills that includes the 2.3-liter, turbocharged four-cylinder found in the Mazdaspeed3 and the 2.0-liter found in the MX-5 Miata. The bump in production is just part of Mazda's goal of selling 1.7 million vehicles globally by 2016, with 80 percent of those vehicles expected to wear a Skyactiv badge.
Mazda also builds Skyactiv engines at a joint-venture facility with Ford, in Changan, China, while a Mexican facility will go online by March of 2014. Skyactiv engines currently power the Mazda3, Mazda6 and CX-5.

Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Mazda6 Coupe coming along with more Mazdaspeed models?

The predecessor to the Mazda6, the Mazda 626, was sold in a multitude of body styles across the globe. It could, of course, be had as a sedan, but a two-door coupe, known stateside as the MX-6, was also available on the same platform. Now, a new report from Motor Trend claims that a two-door version of the modern Mazda6 could be on the way.
This would be remarkable for a number of reasons, as automakers have been abandoning this type of non-luxury coupe for decades. A class that counted entries from Toyota, Nissan, Chevrolet, Dodge and Chrysler is now occupied solely by Honda with its Accord Coupe.
Ignoring that, though, MT claims we'll see a two-door Mazda6 in the second half of 2016. When that new variant arrives, it will be with an even more dramatic version of the sedan's Kodo design language. Mazda could rely even more heavily on styling inspiration of the Shinari Concept, which already informs the design of the current 6 sedan, when the two-door model arrives.