1994 Mazda Rx-7 on 2040-cars

Auto blog

Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Mazda Vision Coupe | Tokyo Motor Show's big, sensuous 4-door

Mazda has been making a lot of noise recently about not giving up on the rotary engine. Enough that we started to think it might show a new epitrochoid-engined concept at this year's Tokyo Motor Show. But the brand is nothing if not surprising. Have you driven a CX-5 or a CX-9? Have you noted the real-world fuel economy in a Mazda3? Have you looked at a Miata RF? So instead of trotting out the latest in Wankel weirdness, today in its home market, the Mazda folks pulled the silk off of a stunning full-size four-door design concept, the somewhat inaptly named Vision Coupe. Known mainly for sporty and affordable small(ish) vehicles, Mazda hasn't really had an entry in this category since ... ever. Well, save for the staid and short-lived 929 of the '90s (and the rotary-powered, 7/8-scale Olds Cutlass, JDM-only Roadpacer of the '70s.) As customers flock to crossovers, it's not exactly a category brimming with vitality, at least in the American market — sales of the existing Mazda 6 are down in the States by nearly 25 percent this year, double the market average for cars. And this thing is bigger than that. But the decision is intentional and strategic in Mazda's mission to head upscale and focus on clean design — differentiators from its mass-market Japanese peers. "A big sedan has always been the symbol of a brand going premium. It's the icon of a brand," says Julien Montousse, Mazda North America's director of design. "It tells that Mazda is becoming serious in reaching that goal." Breaking even more conventions, while Mazdas generally are cohesive and well-rendered in their design, you would be hard-pressed to find one quite this sensuous. The Vision Coupe looks like an Aston Martin Rapide that has been placed in a sauna until its body-mass index has whittled down to marathoner levels, and then scalloped and stripped of any unnecessary ornamentation, save for a kind of fingerprinted whorl in its side cove. It is elemental, at once planar and burnished, with the lovely long-hood/short-deck proportions of a classic front-engine, rear-wheel-drive grand tourer. Its interior is similarly edited, doing away with the proliferating screens of other vehicles in the category, utilizing instead a digital analog instrument panel and a sophisticated heads-up display that keeps a driver focused on the road and shows just what is deemed necessary, and nothing else.

Mazda RX-3 restomod makes Leno scream, us cheer

The Mazda RX-3 Savanna was the rotary-engined version of the Mazda 808 Grand Familia. Sold in the US from 1971 to 1978, the little Japanese fastback earned a reputation as an excellent racecar, winning events all over the world. A racing connection is how a fantastic 1973 restomod example owned by Savant Young made its way to Jay Leno's Garage. Young said that when he was a boy his uncle used to street race an RX-3, and Young liked how the RX-3 sounded and the fact that a tiny import could go up against and beat big V8s of the time. Leno admitted that he has no connection to the RX-3, saying it's not the kind of car he typically likes. But he liked Young's custom update so much that when he saw the coupe sitting outside the Petersen Museum in Los Angeles, he waited for the owner to show up. Young's changes over the 15 years he's owned the car include dropping in the rotary engine and running gear from the second-generation Mazda RX-7, bridge-ported and methane injected. At 15 pounds of boost he says it's putting out about 400 horsepower. The rear end comes from a Toyota Hilux half-ton pickup, to help put all that power down in a car that weighs maybe 2,100 pounds. The color is taken from the Lamborghini palette. Disc brakes all around, 14-inchers up front, control the velocity. Nothing controls the gas mileage, said to be "maybe 12 mpg." And nothing could stop Leno from whooping it up during the driver. Check out the fun in the video above.