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Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

2019 Mazda CX-3 small crossover will start at $21,365

The figures are in for the 2019 Mazda CX-3 subcompact crossover, which will start at $21,365 when it arrives in showrooms later this month. That's $280 above the outgoing model, including a $975 destination and handling fee. Fuel economy figures are also now in from the EPA. When equipped with front-wheel drive, the 2019 CX-3 gets 29 miles per gallon in the city and 34 on the highway for a combined 31 mpg. The all-wheel-drive version is rated at 27 mpg in the city, 32 on the highway and 29 combined. Which are ... exactly the same figures as the outgoing version (so much for the promised fuel economy improvements). We detailed most of what's new about the 2019 version back in March at the New York Auto Show. Mostly, they're non-cosmetic changes: The carryover 2.0-liter Skyactiv four-cylinder picks up a couple more horsepower and pound-feet of torque for 148 total horsepower and 146 pound-feet of torque, joining a six-speed automatic transmission with manual-shift and sport modes. It also gets Mazda's G-Vectoring Control driving technology, a sportier, retuned suspension and improvements to make the driving experience quieter and more refined. Mazda says it's also added an electronic parking brake, which necessitated a redesign of the center console and armrest, adding storage space, and it redesigned the front seats and added a new rear armrest with built-in cupholders. Standard features include a new direct tire-pressure monitoring system and blind-spot monitoring with rear cross-traffic alert, two USB ports, a rearview camera, hands-free Bluetooth calling and audio pairing capability, and the 7-inch Mazda Connect full-color infotainment and diagnostic display, controllable via voice command or control knob. The new Sport i-ACTIVSENSE Package of safety technologies is available for an extra $1,100. It adds features including smart city braking support with pedestrian detection, lane departure warning, radar cruise control with stop-and-go function, LED headlights and LED combination tail lights. Other trim levels include Touring, which adds 18-inch wheels and keyless entry, and the top-level Grand Touring, which starts at $26,720 and $28,120 for front- and all-wheel-drive configurations, respectively. Grand Touring includes the Sport i-ACTIVSENSE Package, plus Parchment or black full-leather seating with high-gloss pleated piping and chrome accents on the front bumper and side sills, among other features.

Next Mazda CX-9 to launch by 2016, could get turbo-four

Mazda has a lot going on these days, what with launching the new Mazda6 and Mazda3, with the new Mazda2 just around the corner. We know the new Miata is also on the way, and after that it looks like the next vehicle in its lineup due for an overhaul is the CX-9 crossover, due to launch by 2016. The move makes sense because the CUV is growing long in the tooth. It was first introduced in 2007 and was refreshed twice since then.
The next-generation CX-9 will move away from Ford-derived components like the V6 in the current model and will likely use a turbocharged four-cylinder engine. However, a final decision hasn't been made yet. "If I ask Mr. Hitomi, our top guy of powertrains at Mazda, he believes the downsizing turbo solution costs more. But real downsizing means six-cylinder to four-cylinder turbo could make sense from a cost point of view," said Mazda's global marketing boss Masahiro Moro to CarAdvice at the New York Auto Show. The executive said a hybrid powertrain option would be unlikely, but markets outside the US could get a diesel, as well.
Moro also tipped his hand at future Mazda model plans. He hints that the Japanese automaker is considering building a luxury vehicle with a six-cylinder engine. "It's too early, we don't have a car yet. But we are collecting advice as to V6 or straight-six," he said to CarAdvice. We'll definitely be watching.