1993 Mazda Rx-7 Touring Coupe 2-door 1.3l on 2040-cars

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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2016 Mazda MX-5 Miata reveal livestream is here and now

Let's not understate the significance and difficulty of what's been accomplished here. In this ever-connected, constantly surveilled modern auto industry, Mazda has pulled a coup - it's kept a new vehicle under wraps. Yes, we've seen hacked up and camouflaged mules and maybe a form under a sheet, but Mazda is about to reveal its next-generation MX-5 Miata, and the car - let alone its specifications - hasn't been leaked anywhere yet. Not via clandestine camera phone snapshot, not by patent drawing, not by leaked ad copy, not even by diecast model. Believe us, we've looked.
And this isn't just some humdrum crossover or workaday compact, it's the Miata, the world's most popular roadster, apple of the enthusiast community's eye and seeming center of gravity for the Japanese automaker. For those who are genuinely excited about cars - about motoring - this is an impressive feat. If anything, Mazda's radio silence regarding the fourth-generation ND Miata has only served to heighten our anticipation for a model that probably won't reach showrooms for another year.
So, what's true and what's false among all the rumors? Will the already lightweight Miata really shed hundreds of pounds? What exactly will live under hood and drive those rear wheels?

The Mazda MX-5 Miata is truly a four-season sports car

For all intents and purposes, the Mazda MX-5 Miata is a product of California. I know it says Hiroshima on the shipping container, but the car belongs to the Golden State as it was dreamt up in Irvine and honed its driving skills on the roads near Santa Barbara. And logic would dictate the Miata would be useless in any situation other than direct sunlight. That's what drivers from other states would think, anyway. It's the time of year when those of us from the west coast fly out to places where it's snowy and icy and everyone laughs at us because the cold and white stuff essentially shuts us down. Make fun of Californians driving in the rain or freaking out when the outside temperature dips below 55 degrees. What can we say, we're just out of our element. Perhaps, then, it's surprising the Miata handles snow a lot better than I do. I found this out when Mazda sent me to Crested Butte, CO, for a little fun on a frozen track. Yes, there was a lot of sideways action, but it had more to do with the two California residents inside than with the car. The company really invited journalists to Colorado to get an idea of how its all-wheel-drive crossovers perform when things get snowy and icy. But the real show was watching how we navigated the autocross course they set up for the rear-drive Miatas that Mazda brought along. The Miata had a good heater, but it was my laughter caused by immense admiration that kept me from freezing my fingers off. Armed with a set of Bridgestone Blizzak winter tires, the Miata performs just about how you'd expect it to – if you're light on the gas and quick with the steering and have a good amount of patience in you. It all works well if you're a pro driver, less so if you're not a frequent track visitor, regardless of the weather. But fortunately we were using the fourth-generation Miata, which has to be the most forgiving sports car ever. On pavement, it behaves like a compact hatchback. Put it in sixth and it's relaxed and compliant, with a ride that doesn't beat you up and an engine that knows when you just want to get where you need to go. Provoke it, however, and it rewards you with predictable responses from the controls. It does the same thing on ice, if you have a firm grasp on how a car responds to the frozen stuff. Starts are tricky, even in second gear, if you underestimate the power from the 2.0-liter four.