1993 Mazda Rx-7 R1 Coupe 2-door 1.3l on 2040-cars

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Mazda could electrify the next Miata, is trying to figure out how

The next Mazda Miata is at the embryonic stage of development. The men and women in charge of the project are debating whether to electrify the roadster, or if it's better to keep it true to its roots. The Miata is not a high-volume model in any market, so it doesn't need a plug to help Mazda comply with looming emissions regulations. The company explained it's not a matter of compliance; it's about how the definition of a sports car and the expectations of motorists could change in the 2020s. "The preferences of people who enjoy driving sports cars might be changing, so we need to think about what direction society is going in. We want to look at the best powertrain to keep the vehicle lightweight, but because of the diversifying requirements and preferences, we need to explore various options," Ikuo Maeda, Mazda's global design director, in an interview with Autocar. Adding any degree of electrification to the Miata beyond a relatively basic mild-hybrid system is easier said than done. An unusually low weight and a compact footprint defined the original model introduced in 1989, and these attributes continue to characterize the fourth-generation car (pictured) sold in 2019. Electrification requires batteries, batteries add weight and require space, and Mazda doesn't want to end up with a 3,000-pound Miata, or one that's the size of a Mercedes-Benz S-Class Convertible. Keeping its chassis balanced is a delicate task, too. Overcoming this challenge is not impossible, however, and batteries are expected to become lighter and smaller during the 2020s. The next-generation Miata isn't expected out until the middle of the 2020s, so Mazda has time to figure out whether it should go hybrid, arrive as an electric car, or carry on with a rev-happy, naturally-aspirated four-cylinder engine. Maeda stressed a final decision on the matter hasn't been made yet. "I don't have the answer right now, but we need to make a vehicle that people can own without worrying that they are not being eco-friendly," he concluded.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mazda planning not one but two new crossovers for U.S.

Mazda has already announced plans to unveil a brand new crossover at the Geneva Motor Show, but it turns out there's another one in the pipeline set to satiate the appetites of a crossover-mad U.S. market. Speaking at the Chicago Auto Show, Mazda North America CEO Masahiro Moro told reporters the brand has another model planned for production at the $1.6 billion plant under construction with joint-venture partner Toyota in Huntsville, Ala. It'll be "a new crossover SUV which is exclusively designed for the North American market," Automotive News quoted Moro as saying. While it'll be a different product from the one debuting next month in Geneva, the two vehicles will share some architecture. The company is reportedly still finalizing the concept for it. Currently, Mazda sells three crossovers in the U.S.: the subcompact CX-3, the compact CX-5 and the larger CX-9. Together, the three vehicles, which constitute half of the tiny automaker's vehicle lineup, posted sales of 195,778 for 2018, up 15.8 percent from 2017. They accounted for nearly two-thirds of the brand's total vehicle sales of 300,325. Production is expected to start at the new Alabama plant in mid-2021, Moro said, and add capacity for 150,000 units of crossovers. The plant is expected to employ up to 4,000 workers with a total capacity of 300,000 vehicles a year. Toyota plans to build the Corolla there alongside Mazda's crossovers. Mazda last week released the teaser pic shown above of its forthcoming new crossover headed for Geneva. It could be the next and slightly larger version of the CX-3, which will use the Skyactiv Vehicle Architecture that also supports the new Mazda3. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.