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The 2016 Mazda MX-5 Miata Has Arrived

Ladies and gentlemen, meet the 2016 Mazda MX-5 Miata. The highly anticipated fourth-generation (ND) model made its official debut in Monterey, CA this evening, and while details are slim (as in, we have practically none), there's one big thing to talk about: less weight. Yes, Mazda has confirmed that the new Miata sheds some 220 pounds over the model it replaces, and is "the most compact of any generation MX-5 so far." For those keeping track, that means the new MX-5 should weigh in somewhere around 2,200 pounds. Mazda's Kodo design language is obvious here, with a seriously wide and low demeanor, and a mix of flowing lines and sharp angles. We don't have any powertrain details to report as of this writing, but Mazda says the full suite of Skyactiv technologies are onboard, and the motto in creating this car was "Innovate in order to preserve." Click the image above to see the new MX-5 Miata in high resolution, click below for the press release, and stay tuned to this space for more details as they break. UPDATE: Want more Miata details? Please check out our in-depth firsthand report from the Miata's reveal event by clicking here and see the first-ever rolling footage of the car in our brief video here. Mazda Unveils All-New Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda's KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015. The MX-5 is an iconic model representing Mazda's vehicle-engineering philosophy-the pursuit of driving pleasure. "Innovate in order to preserve" was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model's original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV TECHNOLOGY and refinement of its appeal to the senses and sensations through which people enjoy cars. The design of the all-new MX-5 reveals another layer to Mazda's KODO design language.

Hiss off! Venomous snake takes refuge in Australian man’s engine bay

A man who went out for a walk in suburban Sydney got quite a surprise when he returned to his red Mazda. Left on his windshield was a hand-written note warning him that a venomous red-bellied black snake had taken up residence in his car. "Hi," the note read, "this afternoon a red Belly slithered up into your front left tyre. Please be careful." The snake is a native of wet areas of eastern Australia that can grow up to 2.5 meters (about 8 feet), making it one of Australia's largest venomous snakes. They're considered dangerous, but shy, unlikely to bite unless severely agitated. When Michael Garbutt popped the hood, he found the snake coiled up inside in the corner. "To say I was shocked is an understatement," he told The Sydney Morning Herald. "On reflection I don't think I would have put my hand out to pop the bonnet if I had known it was there." So he took to Google to look for a local snake wrangler and found Andrew Melrose, of Shire Snake Catchers. By the time he arrived, the snake had moved down into the engine. Then it moved behind the wheel guard, and then under the engine to the front bumper, then back to the right front wheel. Melrose said he coaxed it out by gently touching its body. "I've done it my whole life," he said. "It looks simple but if you haven't done it before you can get killed real quick." In the end, Melrose ended up grabbing the snake from the ground outside of the car and dropping it in a bag. The whole de-snaking process took about an hour. Melrose said the snake is common on the swampy peninsula area where it was found, since it finds plenty of frogs, eels and other creatures to eat. He says it's common to find them in cars. "If they get startled they look for the first place that is safe," he said. "The place I found it was very bare. There was no place for the snake to escape. People would have startled it and the only place for it to hide was the car. The driver could have driven off unaware and parked and the snake would have left the car when it felt safe." So let this be a lesson for you, Autoblog readers: familiarize yourself with your local venomous snakes. And keep the number of your local snake wrangler handy at all times. Or just don't move to Australia.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Unknown Auto News Weird Car News Mazda snake

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.