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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Jay Leno celebrates Mazda Miata's 25th birthday

Ask a car enthusiast what the best driver's car on the road is, and the Mazda MX-5 Miata is very likely to come up rather quickly. Unjustly saddled with a reputation as a "chick's car," the Miata has been, over its three generations, one of the finest driving instruments ever built - it's light, agile and rear-wheel drive with direct, snappy steering, an engine that revels in being revved and a precise, smooth-shifting transmission. The fact that it's ridiculously affordable and reliable is simply a bonus.
It should come as no surprise then, that a car with these traits has endured for 25 years, a milestone reached only by some of the most famous nameplates in the auto industry - Corvette, Mustang, F-150, SL, M3 and so on. To celebrate its 25th anniversary, Jay Leno spent some time with the little roadster that could, while also chatting with two of the Mazda employees that were central to the MX-5's arrival on the world's automotive scene, Bob Hall and Tom Matano.
Take a look below for the latest video from Jay Leno's Garage on the excellent Mazda MX-5 Miata.

Turbocharged 2018 Mazda6 EPA mileage figures released

A few months after the reveal of the new turbocharged variant of the Mazda6, we now know how much more fuel the force-fed family sedan will require. The EPA rating puts it at 31 mpg on the highway, 23 in the city and 26 combined. That is less than the naturally aspirated model with either an automatic transmission or a manual, the former of which gets 35 mpg highway, 26 in town and 29 combined. But the naturally aspirated Mazda6's 184 horsepower and 185 pound-feet of torque are well short of the turbo engine's 250 horsepower and 310 pound-feet. The turbo Mazda6's fuel economy also puts it right in the range of similarly powerful sedans in the mid-size arena. In fact, almost every 2018 2.0-liter turbocharged sedan in the segment gets 26 mpg combined, including Kia Optima, Hyundai Sonata, Chevy Malibu, Buick Regal, and most versions of the Honda Accord, with only a difference of 1 or 2 mpg in city or highway results. The V6 Toyota Camry and Nissan Altima also hit this 26 mpg fuel economy mark. As far as power is concerned, the Mazda6 is also very even with the competition, most of which makes right around 250 horsepower, though the Toyota Camry's naturally aspirated V6 is a class-leader at 301 horsepower. But the 6's advantage is in torque. None of the mainstream family sedans touch the Mazda's whopping 310 pound-feet. The 2.0-liter Honda Accord and Ford Fusion come the closest at 273 and 275 pound-feet respectively. To beat the Mazda6 would require going for the Ford Fusion Sport, which is a unique step up in the segment with a turbocharged V6 making 380 pound-feet. The Fusion Sport takes a serious hit in the fuel economy department, though, getting just 20 mpg combined. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.