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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Our Mazda MX-5 Miata has the best engine bay in the business

One of the things that's really disappointing about modern cars is how they all hide their technology under a proverbial bushel. You pop the hood, and nine times out of 10, you're faced with some amount of black plastic hiding the functional bits. On some cars the plastic covers the bare minimum to have a "presentable" engine. Others have every tank, hose, wire and screw buried under a layer of smooth plastic. Few exemplify this practice better than engine bay of the current Lexus LS 460, seen below. If Lexus was this embarrassed about its engine, maybe it should have simply bolted the hood shut. However, like with weight gain and power creep, our fourth-generation Mazda MX-5 Miata bucks the plastic trend. Lift the aluminum hood of the little roadster, and you travel back in time more than a decade. (See the gallery up top.) Only one bit of decorative plastic is in sight, and it proclaims the car's Skyactiv technology and hides some of the wires leading to the ignition coils. Otherwise, nothing else is obscured. The shock tower braces, manifolds, battery terminals, the whole shebang is all right there for you to see. What's particularly amazing is that it all looks good. Even in some cars that eschew plastic covers, it's no guarantee of an attractive engine bay. We just had a new Honda Civic Sport hatchback (seen immediately above), and while it doesn't sport a plastic engine cover, you can see from the photo that it's not particularly attractive with tubes and cables snaking every which way. But in the Miata, the hoses and wires are kept to a minimum, and the ones that are there are arranged in a way that isn't haphazard or tangled. Then, in the middle, there's the clean, simple aluminum cam cover as the gleaming centerpiece, similar to those of the first- and second-generation cars. As the owner of a '99 Miata, this detail in particular gives me the warm fuzzies. The fully exposed engine bay fits with the Miata's personality. The car is very straightforward, it features just the absolute minimum of style and comfort additions, and is highly accessible. I would say the Miata's engine bay is the window to its soul, if driving it didn't offer a clearer picture. Related Video:

Next Mazda MX-5 Miata headed for 2015 Chicago debut

Twenty-six years after it was introduced at the 1989 Chicago Auto Show, the much anticipated fourth generation Mazda MX-5 Miata will meet the press at the 2015 Chicago show. A piece in Autocar refines some of the details on the larger, lighter Miata that a Mazda insider has said will be "our best-looking car ever."
The company has relented on the quest for the metric tonne, the 1000-kilogram (2,200-pound) target too difficult to achieve in light of cost constraints. You can still expect it to lose a generous dollop of weight - Autocar says a curb weight of 1,100 kg (2,420 pounds) will still make it the lightest in its class. And Mazda will be stressing a fun driving experience through light weight and a modest amount of naturally-aspirated horsepower. Engine capacities of 1.5 and 2.0 liters are expected. Sounds familiar (and good), right?
The Miata's interpretation of Kodo design will be veer from that found on the Mazda3 and Mazda6, with "very clean and simple" lines marking out "more muscular proportions" and elongated bodywork on a longer wheelbase. A stretched engine bay will make room for the current Skyactiv engine and perhaps the future Skyactiv 2 powerplants, initial reports suggesting there could be a 30-percent increase in fuel economy from the moment it arrives.