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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Huet Brothers working on new Miata-based retro coupe

Does the name Huet ring a bell? The Dutch brothers started out doing classic car tours in Europe before they started designed and building their own retro sports cars. The first was called the Huet Brothers Special. It was based on an old Triumph TR6 and surfaced back in 2009. But a few years later they started showing designs for a new coupe that called for a straight-six engine under a long bonnet with a fastback roofline, and started taking orders. Over the past two and a half years we didn't see anything materialize out of the Huet Brothers' plans, but word out of the Netherlands has it that the design is back on the table.
According to the Autovisie section of Dutch newspaper De Telegraaf, Tino and Paul Huet were planning on building their coupe on the base of the MX-5 Miata. But now that Mazda is preparing to launch an all-new model, the Huets have decided to wait until next year and build their dream car on the new Skyactiv roadster chassis.
Rather than trying to shoehorn in a bigger engine (or the subsequent diesel model that was set to follow), the Huets are reportedly prepared to stick with Mazda's four-pot, offering it in stock form and various states of upgraded tune.